Connections

The world needs nonprofit and education trailblazers more than ever. But the social sector faces serious challenges: decreasing funding, increasing costs, and constituents that expect personalized engagement and experiences. At Connections, the community of nonprofit, higher education, and K-12 innovators will come together to learn how technologies like CRM, AI, and marketing automation can empower organizations like yours to engage smarter. And don’t miss the reveal of the latest Salesforce.org innovations for social impact trailblazers. Plus, The Killers will be preforming. See you there!

Salesforce.org Sessions

Tuesday, June 12, 2018

Time Session Abstract Location
12pm – 12:20pm A New Era of Workplace Giving: Philanthropy Cloud Join us for a live demo of Salesforce.org Philanthropy Cloud, and help usher in a new era of giving. Salesforce.org Philanthropy Cloud empowers your company and employees to find, connect, and engage with the causes they care about most, creating a culture of giving and purpose at your company. Industries Theater (Expo)
12pm – 1:30pm Salesforce.org App Innovation Workshop Interested in learning how easy it is to build innovative apps on the Salesforce platform? Join Salesforce.org for this App Innovation Workshop at Connections. With Salesforce, you can rapidly identify and build high-impact apps without writing any custom code. During the workshop, you will work alongside industry professionals and collaborate with technical experts to explore the possibilities of Salesforce technology. When you finish the workshop, you’ll leave with a prototype that you could use in your organization to accelerate your impact. Salesforce.org Lodge (193b)
1pm – 1:10pm Live Demo: Marketing Cloud Join us for a live demo of Marketing Cloud. Salesforce.org Booth in Campground (Expo)
2pm – 3:30pm Salesforce.org App Innovation Workshop Interested in learning how easy it is to build innovative apps on the Salesforce platform? Join Salesforce.org for this App Innovation Workshop at Connections. With Salesforce, you can rapidly identify and build high-impact apps without writing any custom code. During the workshop, you will work alongside industry professionals and collaborate with technical experts to explore the possibilities of Salesforce technology. When you finish the workshop, you’ll leave with a prototype that you could use in your organization to accelerate your impact. Salesforce.org Lodge (193b)
3pm – 3:10pm Live Demo: Nonprofit Cloud Join us for a live demo of Nonprofit Cloud. Salesforce.org Booth in Campground (Expo)
5pm – 5:10pm Live Demo: Education Cloud Join us for a live demo of Education Cloud. Salesforce.org Booth in Campground (Expo)
6pm – 8pm Power of Us Party Register Crystal Gardens

Wednesday, June 13, 2018

Time Session Abstract Location
7:30am – 8:30am Salesforce.org Networking Breakfast Join the Salesforce.org Ohana as we kick off day two of Connections with a networking breakfast to get you energized for a day full of learning and fun. Salesforce.org Lodge (193b)
8:30am – 9:30am Ask a Salesforce.org Marketing Cloud Expert Are you wondering if Marketing Cloud is right for your organization? Or maybe you’re already a Marketing Cloud user but you have some follow up questions. Regardless of your experience level with Marketing Cloud, come join us for the MC Expert Hours in the Salesforce.org Lodge. Salesforce.org Marketing Cloud Specialists will be available to answer all of your burning Marketing Cloud questions. Salesforce.org Lodge (193b)
9am – 9:10am Live Demo: Nonprofit Cloud Join us for a live demo of Nonprofit Cloud. Salesforce.org Booth in Campground (Expo)
12pm – 12:10pm Live Demo: Marketing Cloud Join us for a live demo of Marketing Cloud. Salesforce.org Booth in Campground (Expo)
12pm – 12:30pm 200+ Units, 400+ users, 1 Institutional Communications Platform It has taken Indiana University four years, but we currently have nearly all of IU’s Marketing and Communications professionals on all nine campuses utilizing a Salesforce-based enterprise communications platform. Our quest and journey to a single platform, brand alignment, and coordination of messaging is well underway. IU will share “where we are, and where we are going, what worked and what didn’t”. Learn from our trail-blazing journey! W181C
12:30pm – 12:50pm Marketing For Good: How Salesforce.org Engages their Community on Email & Social The Salesforce.org community is made up of over 30,000 nonprofit organizations and educational institutions that use Salesforce. In this session, you’ll see how the small-but-mighty Salesforce.org Marketing team uses tools like Pardot and Social Studio to manage demand generation and engagement with this global community across a variety of channels. Salesforce.org Lodge (193b)
1pm – 2:30pm Ask a Salesforce.org Marketing Cloud Expert Are you wondering if Marketing Cloud is right for your organization? Or maybe you’re already a Marketing Cloud user but you have some follow up questions. Regardless of your experience level with Marketing Cloud, come join us for the MC Expert Hours in the Salesforce.org Lodge. Salesforce.org Marketing Cloud Specialists will be available to answer all of your burning Marketing Cloud questions. Salesforce.org Lodge (193b)
3pm – 3:10pm Live Demo: Education Cloud Join us for a live demo of Education Cloud. Salesforce.org Booth in Campground (Expo)
3pm – 3:20pm What is Marketing Automation and Why Is It So Important For Nonprofits? Your marketing automation platform is the engine that powers your marketing strategy. It helps you generate and nurture potential donors, align fundraising and marketing, and make data-driven decisions with real-time donor analytics. However, many organizations struggle to choose the right platform. With Salesforce’s Marketing Automation for Nonprofits, any nonprofit can get started with marketing automation today. In this 20-minute session we’ll show how any organization can transform their processes with the right marketing automation tool. Industries Theater (Expo)
4:30pm – 5:00pm Engaging 5 Million People to Take Action & Protect Our Planet’s Wildlife It’s hard to get one person to stand up and take action. How about 5 million? As the world changes and engagement becomes more complex, the Wildlife Conservation Society set an ambitious goal to engage 5 million people in their mission by 2020, driving new supporters to donate, volunteer, sign a petition, or visit one of their zoos or aquariums. To do that, WCS launched a multi-channel engagement strategy to attract millions of new constituents, harnessing the power of Marketing Cloud Advertising Studio, Email Studio, and Journey Builder. Don’t miss this amazing, inspirational story of the power of technology to change the world, plus a groundbreaking announcement from Salesforce.org! W185
7:30pm – 11:30pm The Party at Connections featuring The Killers Get ready for an unforgettable night at the Wintrust Arena as we rock out under the stars with DJ Mary Mac and The Killers. Additional details, including schedule and shuttle information, can be found in the Salesforce Events app under the “Info” tab. Wintrust Arena

Thursday, June 14, 2018

Time Session Abstract Location
9am – 9:30am Say Goodbye to Batch & Blast and Say Hello to Constituent Journeys Are you sending the same emails to all of your constituents? How much time do you spend differentiating email content? It’s never been more critical for you to be able to send the right message to the right constituent at the right time. Say goodbye to the days of batch and blast email and say hello to personalized 1:1 journeys that scale. In this 20-minute session, you’ll learn how nonprofits, just like yours, can forget about sending generic appeals and start sending individualized, multi-channel content to any individual in your community. Salesforce’s Marketing Cloud for Nonprofits will allow you to connect with your constituents like never before. W181C
9:30am – 9:40am Live Demo: Marketing Cloud Join us for a live demo of Marketing Cloud. Salesforce.org Booth in Campground (Expo)
10:30am – 10:50am Marketing Automation Tools: Balancing Your Portfolio As the use of Salesforce across campus has grown, Worcester Polytechnic Institute has taken a marketing approach of using Pardot, Marketing Cloud, and Social Studio integrated with a single campus-wide Salesforce org. This flexible approach allows different offices and divisions to select the best tool for their specific message and audience. As a result, all Salesforce users at WPI are able to view all interactions with a contact and create personalized journeys, which translates to customized, timely customer service. Join WPI as they share their experience using Pardot as an integrated personalized communication platform to engage with prospects, students, and alumni throughout their education journey at WPI. Industries Theater (Expo)
11am – 11:10am Live Demo: Nonprofit Cloud Join us for a live demo of Nonprofit Cloud. Salesforce.org Booth in Campground (Expo)
12pm – 12:30pm Redefining the Future of Giving: A Sneak Peek at Philanthropy Cloud Now more than ever employees are looking to lead their lives with purpose, and technology is the best way to accelerate this movement. That’s why we are connecting the world to a better network for creating impact. Salesforce.org Philanthropy Cloud leverages the most innovative Salesforce technology to create an entirely new one-network solution for giving — we’re putting philanthropy at your fingertips. W179B
1pm – 1:10pm Live Demo: Education Cloud Join us for a live demo of Education Cloud. Salesforce.org Booth in Campground (Expo)

Connections Power of Us Party

Salesforce.org Power of Us Party Chicago

We’re excited to be in town for Connections, and hope you and your colleagues will come party with us! Join us at THE POWER OF US PARTY on Tuesday, June 12th from 6:00pm-8:00 p.m. at Crystal Gardens on Chicago’s Navy Pier, home to a beautiful, one-acre botanical garden.

RSVP Now