Webinar: Increasing Engagement Via Social Media

Updated: The webinar recording is now available.

What would you do if all of your normal channels of communication were offline, and #yourUniversityNameSUCKS was trending online? Universities and colleges are leveraging social listening and engagement tools to better connect to, and support their communities, even in times of crisis.

Join Salesforce.org on Wednesday, February 25 at 2:00 PM EST / 11:00 AM PST for a live webinar on how higher education institutions are using Salesforce to harness the power of social listening and engagement tools like never before. The University of Oklahoma and Northeastern University will provide first hand insights into how they are successfully increasing engagement via social media.

During the webinar, Northeastern University will share how Salesforce Radian6 enabled them to better understand their University brand via social media channels, stay abreast of social conversations related to the University, and how they are preparing for the cultural shift of adding the ability to create cases from social media.

You will also learn how the University of Oklahoma increased customer engagement during a major outage by attacking the growing firestorm of customer frustration on social media head-on, and how you can do it too.

Register today and then join the conversation on Wednesday, February 25 to explore how Salesforce offers solutions that allow you to plan and optimize student interactions, deliver personalized content across social channels, and measure your impact.