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Traction on Demand Releases Global Outbreak Response Tool for Free

By April 7, 2020

Leading Through Change

According to the World Health Organization, as the COVID-19 crisis continues to evolve, health systems everywhere are under significant strain. Canadian-based Traction on Demand, a partner, saw an urgent need to effectively inventory and communicate resources to help send available equipment and supplies to the right places at the right times.

This week, Traction on Demand and Thrive Health announced the release of the Traction Thrive Critical Resource Care Management application, an open-source mobile solution designed to help hospitals, nonprofits and health systems who are fighting the COVID-19 outbreak today. The app is designed to help view, track and allocate critical healthcare personnel, personal protective equipment and ventilator availability in real time. Traction on Demand is making the app available now on the Salesforce AppExchange.

“The severity of outcomes for this outbreak now largely depends on ensuring that hospitals and healthcare workers have the resources they need to treat all infected patients while keeping themselves safe,” said Dr. Ashwini Zenooz, Chief Medical Officer of Healthcare and Life Sciences at Salesforce. “We’re operating in real-time world. This means organizations need hyper-local insight into the COVID-19 outbreak so they can allocate supplies and resources accordingly.”

Traction on Demand built this app on the Salesforce platform and is currently making it available for free on the Salesforce AppExchange. With the open-source framework, the app is designed by Traction on Demand to be used by any industry and at scale.

“Our partner community is making available an open-source mobile solution to help scale the ability to respond to the crisis with critical resources,” said Rob Acker, CEO of “Our hope is that nonprofits, governments, and health systems around the world will benefit from this platform, designed by Traction on Demand, to offer agility and flexibility for their individual needs during this crucial time.”

The app is designed to better understand the impact of the COVID-19 virus at a hyper-local level and to help address the needs within individual healthcare systems. According to Traction on Demand, the application is designed to:

  • Enable healthcare workers to specify which workers, ventilators and personal protective equipment they have while also showing each facility’s current occupancy and resource capacity.
  • Serve as a communication hub between healthcare providers within a site or across regions.
  • Offer advanced reporting capabilities for hospitals and regional health leadership.

Traction on Demand is listing this app as part of the AppExchange COVID-19 Resource Center.

“This collaboration with Thrive Health was an opportunity for us to give what we’re good at,” said Greg Malpass, Founder and CEO of Traction on Demand. “When communities and organizations come together and offer their expertise, amazing things can happen and lives will be saved. I have incredible gratitude for our partners in this effort for their generosity, ingenuity, focus, foresight and speed.”

Traction on Demand reports that the app has already been adopted by almost 30 healthcare facilities in Canada.

“In a time of crisis, it is crucial to be able to track your people and critical supplies in real time, so they can be allocated efficiently and effectively to save lives and ease pressure on the system,” says David Helliwell, Co-Founder and CEO of Thrive Health, based in Canada.

Traction on Demand is one of North America’s largest Salesforce-dedicated consulting and technology partners. If you are interested, please visit the AppExchange to learn more from Traction on Demand.

Please note that this is a Traction on Demand app, that the app functionality may vary depending on region, and that each customer should undertake its own evaluation of the app and whether it is suitable for their specific business needs.