Salesforce.org Supports iDEA Initiative

Salesforce.org is delighted to lend their support to the iDEA scheme, a programme developed to help 14-25 year olds in the UK develop their digital skills and business ideas. The scheme which was set up by the HRH The Duke of York and Nominet Trust is delivered in two parts:

• The iDEA award which will support young digital entrepreneurs as they bring their digital business idea from concept to reality.

• Industry endorsed skills badges which recognise skills gained throughout the programme and are endorsed by industry leading companies.

Why we got involved:

Kimberly Hunt, International Operations and Program Manager at Salesforce.org explains why Salesforce.org got involved:

“We wanted to join HRH The Duke of York and Nominet Trust because it’s a great opportunity for us to use our integrated philanthropy model to make a difference in the lives of youths in the UK by offering them a program to develop their business and digital skills.”

We are experiencing the digital era right now, and it’s so important that we recognize digital skills and signs of digital entrepreneurship in youths today; so that they can be nurtured and developed. Giving youths equal opportunities to develop their ideas and their talents opens up exciting possibilities of what could be ahead of us in the world of digital.

Over the next five years, iDEA hopes to work with over 1 million young people throughout the UK and provide them with the confidence and experience needed to become successful digital entrepreneurs. Salesforce.org staff volunteers will sit on the final judging panel for the iDEA award and Melissa Di Donato (VP EMEA and APAC, ISV & OEM) will sit on the programs advisory board.

A pilot of the iDEA award is currently underway with plans for a full national roll out in October 2014.

For more information about iDEA, or to apply for the program please visit the iDEA website: http://www.onemillionyoungideas.org.uk/