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Spotlighting the Benefits of the Stakeholder Economy at Davos 2022

By June 28, 2022 was thrilled to be a part of the 2022 World Economic Forum in Davos, Switzerland late last month, as the event was held in person for the first time in two years. This unique annual gathering brings together political, business, civil society, and media leaders to discuss big ideas and challenges.

An important part of what we do at is to convene those who can push the needle on improving the state of the world, and Davos was an ideal opportunity for us to engage inspiring speakers on pressing issues such as mental health, climate change, inequality, and global health.

Here are some of the highlights of our programming at Davos this year.

Standing Up for Mental Health: Fireside Chat with Jack Harries

Jack Harries understands the power of storytelling. Whether campaigning for the future of our planet, directing documentaries, or creating content that spotlights global issues, social empowerment and environmental education are at the core of Jack’s work.’s Zahra Bahrololoumi spoke with Jack about the current youth mental health crisis, which has been exacerbated by both the pandemic and climate change events, and about how he uses documentaries and filmmaking — including his new series, Seat at the Table — as a way to confront this crisis and advocate for young people around the world. This session is available for viewing on Salesforce+.

Fighting for Our Future: Climate + Education SDG Panel

Moderated by Salesforce’s chief marketing officer Sarah Franklin, this panel featured youth climate activists Vanessa Nakate and Elizabeth Wathuti, as well as EY U.K. chair and UK&I managing partner Hywel Ball, for a discussion that focused on how to ensure young people receive the right education and support to help them fight climate change, both now and in the future.

Research has shown that if 100% of students in developed countries received climate education, the emissions impact would be greater than that of wind and solar combined. But climate change is also negatively affecting youth mental health, and there is a lack of available resources to support them. These engaged activists shared great ideas for how we can help young people learn to tackle climate change — for themselves and for the world.

Driving A Culture of Intrapreneurship SDG Panel

Ebony Beckwith is Salesforce’s Chief Business Officer and Chief of Staff to Marc Benioff. She is also CEO of the Salesforce Foundation. At Davos, she moderated a lively panel composed of speakers from the World Economic Forum, Salesforce, and Uplink, who discussed how to create a culture of intrapreneurship to solve problems in new ways. With the advent of the stakeholder economy and its belief that the business of business is improving the state of the world, we have heard a lot about employee engagement, corporate philanthropy, and the role of business in supporting community action and change. Social intrapreneurship occurs when employees engage in social innovation to create economic business value for their employer while also creating social value for everyone. A new collaboration with Uplink was also announced during the panel.

Davos Codes Trail

During the WEF event, Salesforce hosted three guided walks along the SchatzAlp above Davos, through some of the most incredible scenery nature has to offer, giving participants the chance to chat with Arctic Basecamp activists from Ecuador, Iran, Ukraine, India, Brazil, and Alaska about their sustainability journey and the impact young people can make in improving the state of the world. Participants also stopped along the walk to talk about the Davos Codes program and its Climate Action Lab; the specific impacts these programs have had, such as new plastic recycling laws and bans on fireworks; and taking the program global to San Francisco, Tokyo, and Bangalore.

Trust Roundtable

Zahra Bahrololoumi co-hosted a roundtable lunch with Gail Gallie, CEO of Project Everyone, to discuss the role of CEOs in the wake of a crisis of trust. Their discussion examined the rise of the CEO as a trusted leader in a time of widespread global uncertainty, and how business leaders can earn and maintain trust while exploring what this trust and influence means as we navigate increasingly challenging times.

All of these sessions highlighted Salesforce’s commitment to the stakeholder economy: the idea that our corporate purpose must be based on a fundamental commitment to all stakeholders, including customers, employees, partners, communities, the planet, and society — not just shareholders. Business can be the greatest platform for change when we focus on action leadership instead of thought leadership. I couldn’t think of a better way to create meaningful impact than by bringing together prominent leaders and activists whose ideas and leadership are changing the world for the better.

Cristina Jones, Chief Engagement Officer at

About the Author

Cristina Jones, Chief Engagement Officer at

Cristina is an award-winning intentional storyteller with a focus on action, impact, and culture. Cristina and her team use world-class storytelling to reach new audiences, spotlighting as the technology platform built to power purpose. She believes that when people and communities thrive, business thrives. Her team integrates customer advocacy, media partnerships, and influencer strategies to build lasting relationships. In 2020, Cristina was named to the Ebony Power 100, and featured in the World Woman Foundation’s #ShesMyHero campaign.