Our purpose at Salesforce.org is to be the platform that powers your purpose. Thousands of nonprofit organizations, educational institutions, and philanthropies trust us to show up with them whenever there’s opportunity to create long-lasting change in the world through the power of technology. An integral part of powering that purpose is intentionally telling the stories of our customers and partners, with a focus on action, impact, and culture.
With that in mind, we’re thrilled to announce that Salesforce.org is the technology partner for “Inheritance,” a critical reporting project by The Atlantic that aims to gather, examine, and share stories of the African Diaspora and the Black American experience at scale. Throughout the history of this country, there is a deep well of stories — ranging from everyday resilience to the overlooked contributions of Black Americans — that requires a deeper dive into the past in order to power the future. And that is exactly what “Inheritance” aims to do.
“Inheritance” is a critical reporting project by The Atlantic that aims to gather, examine, and share stories of the African Diaspora and the Black American experience at scale.
This groundbreaking project isn’t only an opportunity to show the meaningful ways that businesses can use their power, influence, and platform to make tangible social change, but it’s also a model for the uniquely powerful impact that can be created when the art of storytelling and state-of-the-art technology are combined.
“Inheritance” doesn’t just spotlight the lessons from our shared history, it makes space to examine the potential of our shared future — something that Salesforce.org cares about deeply. We’re at a unique inflection point in our country’s history where now, more than ever before, our personal passions and professional work should be intertwined. By using Salesforce technology to power a platform that puts data about the African Diaspora, the Black American experience, and Black ancestry into the hands of the public, our partnership with The Atlantic’s “Inheritance” is the embodiment of that belief.
This project goes well beyond the modern-day discourse of diversity, and into the universal discovery of worth among the billions of people who share this planet. We’re proud to partner with The Atlantic on such an impactful project that centers the stories of Black communities and leverages technology to engineer a more equitable future.