Ovum Case Study Details Pepperdine’s Success with Institution-Wide CRM

If you’ve interacted with Salesforce.org in any way, you’ve probably heard our “Connected Campus” message. In the ultra-competitive higher ed landscape, colleges and universities simply can’t afford to be anything but connected. Schools, departments, faculty, and staff need to talk to each other. Traditional data silos need to be broken down so constituents ultimately encounter a seamless experience with the university – no matter where they’re at in their respective life cycle. Institution-wide CRM makes the Connected Campus a reality.

Take a look at Ovum’s recent case study about Pepperdine University. See how, with the help of Salesforce and Salesforce partner TargetX, Pepperdine was able to create a 360-degree view of its constituents and transform the student experience – all by implementing CRM across the institution.