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Announcing the 2021 EMEA Higher Education Advisory Council

By Corey Snow March 5, 2021

Higher education Trailblazers from across Europe, Middle East, and Africa (EMEA) unite! We’re proud to announce the launch of the 2021 EMEA Higher Education Advisory Council (HEAC).

Top change agents and innovators representing 17 institutions spanning 11 nations have joined together to empower our entire higher ed community through CRM technology and an increasingly-important need for digital transformation.

 Group of council members posing for a picture in London
Community Pioneers: EMEA Higher Ed Advisory Council members meet in London in February 2020.

Peter Theunert, HEAC vice-chair and head of process digitization at Bucerius Law School, says that now is a critical time to collaborate across the industry. “It is now more important than ever that a forum for exchange on best practices and solutions for student success and lean management structures in higher ed is relevant.” 

HEAC members, who were selected through an open call for nominations, generously volunteer their time to focus on important areas, like:

  • Fostering and growing a welcoming and inclusive Salesforce higher education community
  • Sharing their expertise and wisdom to benefit others through writing, storytelling, presentations, and community outreach
  • Collaborating on special initiatives to guide success for other institutions 
  • Advising in shaping products and services to serve the unique needs of the region

The goal of the group is to find ways for the community to best serve higher education institutions from across the EMEA region. To achieve this, the Council meets biweekly online, and in person (when permissible) at Salesforce education events. The cohort covers topics across the entire student experience and the multi-faceted operations of a university. Members meet regularly with leaders and staff, offering insight into the higher education industry and its needs.

Last month, the HEAC convened to kick off initiatives for 2021. Themes focused on innovation and community impact. EMEA HEAC 2021 Launch Meeting.

Sergio Saldaña Prieto, HEAC secretary and head of digital evolution at Universidad Francisco de Vitoria, says members of the council met for the past year to build a group that will impact education and the societies they serve. “It has been together, sharing and supporting each other, that we have built this amazing group during this time. A generous group of individuals with great spirit to create the EMEA trailblazer community that HEAC is meant to be,” Prieto says.

HEAC members are united in their passion for solving meaningful challenges in higher education with cutting-edge technology, and deploying the multiplying force of community to enable others to thrive.

Announcing the 2021 EMEA Higher Ed Advisory Council Members

We’re thrilled to welcome the newest group of HEAC members. They represent an impressive and diverse group of institutions from 11 countries across the EMEA region:

List of new council members
Announcing the new members of the 2021 EMEA Higher Education Advisory Council.

We are looking forward to a great year of collaboration, community-led innovation, thought leadership, and infectious enthusiasm from our newest group of HEAC members!

Connect with our education trailblazers in the Power of Us Hub, and follow @SalesforceOrg for news from the EMEA Higher Education Advisory Council.


About the Author

Corey Snow
Corey Snow
Director of Education Industry at

Corey enables educational institutions to thrive in their missions by embracing and leveraging the power of CRM technology and Education Cloud. He previously served as CRM Strategist and Solution Architect at Harvard University, partnering with 40+ teams spanning eight schools to foster cross-campus collaboration and shared success with the Salesforce platform and ecosystem.