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It’s a Marathon, not a Sprint: Managing the Client Lifecycle to Deliver Change in the Community

By Norah Stevens-Kittner March 1, 2017

Nonprofits’ programs are all about creating change in a community — whether that be helping a military veteran get a job after service, getting young people ready for college, or providing shelter for those who need it. But change doesn’t happen overnight.

It’s a slow and steady process that has it’s ups and downs and can often involve multiple people, activities, touch points, and even more than one type of program. But how do you keep track of it all? How do you measure progress? How do you know these interventions are actually working on an individual level and as a program as a whole?

More often than not, you hear about nonprofits seeking a technology solution to help track the donor lifecycle to increase fundraising efforts. But organizations need to also manage the lifecycle of clients through a nonprofit’s programs.

The nonprofit Atlanta Mission uses Salesforce’s Nonprofit Success Pack (NPSP) to do just that. With an aim to end homelessness, one friend at a time, it puts the client at the center of everything they do. Using NPSP, program staff track clients and and their family from the moment of their first interaction across multiple programs and site locations.

Want to hear how they do it? Join us for a FREE live webinar next Tuesday, March 7 to hear from Atlanta Mission’s Heather Webster on how they’ve been able to grow their programs without growing their staff. Register today and join the conversation on Tuesday, March 7 at 2:00pm ET/ 11:00am PT.

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