Giving Tuesday is Coming: Get Ready, Europe

By: Laura McGrath, EMEA Nonprofit Industry Solution Director, Salesforce.org  

We’re excited to announce our partnership and support of the growing Giving Tuesday movement in Europe. 

Giving Tuesday is no stranger to our friends in the US where it was originally launched in 2012 and has since become the biggest giving day of the year.  It’s a movement created as a response to the commercialisation and consumerism on the lead up to the holiday season – and a chance for people to give back in the season of goodwill. 

At Salesforce.org, we’re partnering with Giving Tuesday in the UK, Netherlands, France and Spain in order to support the growing movement on this side of the Atlantic. The movement already has an enormous audience worldwide, last year alone, Giving Tuesday was held in more than 150 countries across the Globe and raised upwards of €350 million for the nonprofit sector.

So, when is it exactly? 

Giving Tuesday has inspired a global day of giving, and this year it falls on December 3rd. A day where everyone, everywhere can do something to support the causes they care about. It is a day to celebrate and encourage giving in all its forms. People and businesses get involved by volunteering time, donating money, sharing skills or organising a community event such as a street or beach clean up. The list really is endless. 

The day also offers an opportunity for nonprofits to tap into the generosity of social media users with the Giving Tuesday hashtags reaching up to 14.2 billion social media impressions! A great way to inspire and encourage new donors to support your cause, reignite passion from your existing donors or invite people to take their first step to join a new movement or campaign.

What’s happening?

Giving Tuesday encourages people to give back to their favourite cause and share their experiences using the hashtag #GivingTuesday – which varies depending on where you are based in Europe. Just like any End of Year campaign, nonprofits really need to plan ahead if they want to get involved.  

Having a specific Giving Tuesday ask or campaign will help you stand out – a single tweet or post on the day amongst millions is probably not going to yield the best results. Read how Tiny Tickers smashed their fundraising target six-fold on Giving Tuesday.

How can Salesforce.org support?

Years of partnering with nonprofits has shown us just how much technology can support and even transform an organisation. Giving back is built into the DNA of Salesforce.org, and we aim to put the best technology in the hands of nonprofits through our Power of Us program where nonprofits can access 10 free Salesforce Lightning Enterprise Edition + Nonprofit Success Pack (NPSP) licences and receive heavily discounted pricing on all our nonprofit solutions so they can do more good, with less. Customers who become part of our community not only get access to technology but also knowledge, expertise, and a willingness to help others succeed using Salesforce. Need some inspiration? Learn how nonprofit trailblazers across Europe are using Salesforce in our Trailblazer Celebration ebook. 

How do I get involved? 

Join the Giving Tuesday movement this year – and build stronger relationships, drive more impact, and reach out to a whole new and engaged audience of potential donors. 

Don’t know where to start? Don’t worry, help is at hand. If you want to get involved with Giving Tuesday in your region, please visit their websites below where you will find tons of help and resources.

Giving Tuesday UK

Giving Tuesday Netherlands

Giving Tuesday France 

Giving Tuesday Spain

Want to learn how Salesforce can help you raise more funds on Giving Tuesday? Download our 5 Inspiring and Creative Fundraising Strategies Ebook to learn more. 

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