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Giving Back at Dreamforce

By Marissa Kraines September 30, 2014

Cross-posted from

When Marc Benioff started, he was inspired in part by General Colin Powell to integrate philanthropy into his business. So just as was being formed, was born. The is based on a simple idea: leverage’s product, resources and people to improve communities throughout the world. The is an organization with a sustainable business model, driven by a social change mission, with community engagement for social good at its core.

Marc’s simple, but powerful vision for integrated philanthropy has become known as the the 1-1-1 model as 1% of product, 1% of founding equity, and 1% of employees’ time are giving back to the community.

Little did he know that some 15 years later, that vision would translate into: brings this model directly to Dreamforce. Learn how here:

1. Nonprofits and Colleges

We all know that Dreamforce is huge, but did you know that it’s also the largest Nonprofit Technology Conference in the world? This year, more than 6,000 will register, representing nonprofit organizations, higher education institutions, and grantmaking foundations across the US and 20 other countries. The center of the action will be in the Foundation Zone in the Marriott Marquis where more than 80 industry-focused breakouts and Circles of Success trainings will take place in addition to networking and additional programming in the Power of Us Theater including live demos and opportunities to “Share Your Story” in our video booth. Within the Foundation Zone there is also a specialized expo featuring 28 partners with deep experience on addressing the needs of nonprofits and higher education institutions.

Additional programming in the Foundation Zone includes live demos on topics such as fundraising, recruitment, social advocacy, and communities, as well as customer stories. Informal and open lunches occur on a daily basis, each focusing on specific topics—mission driven for the nonprofit space—including international development and education reform.

2. Giving Back Beyond the Foundation Zone

This year, we are integrating Giving Back programming throughout Dreamforce. Don’t miss the fireside chat featuring Laura Arrillaga-Andreessen and President Suzanne DiBianca who will discuss the transformation and democratization of philanthropy. Another session not to be missed features Hadi Partovi, co-founder of, who is working with on’s first school district partnership in California. Hear how the City of San Francisco is at the forefront of modernizing curriculum – at a time when less than 10 percent of schools offer computer science across the state.

3. Onsite Volunteering Opportunities

In the Dreamforce plaza on Howard St., we’ll have opportunities for everyone to volunteer and give back at Dreamforce.

Stop Hunger Now
Helping solve world hunger with Stop Hunger Now! Join us on the plaza to put together meals for those in need. Stop Hunger Now is a customer who uses Salesforce to manage their efforts in international hunger relief. Let’s work together to get 75,000 meals sorted!

Project Night-Night
For the third year in a row, we’re putting together “Night-Night” kits on the plaza. Our goal is to put together at least 3,000 kits that include a new security blanket, children’s book, and a stuffed animal. These packages are donated to homeless children to help them feel secure, cozy, ready to learn, and special.

Talk, Read, Sing
Don’t leave Dreamforce without engaging with Talk, Read, Sing in the plaza on our last day. The program, sponsored by Hillary Clinton, encourages parents to spend more time talking, singing, and reading to their young children. We’ll work to put together 2,000 totes that include items to promote this game-changing initiative.

4. Giving Back at the Gala

For the second year in the row, we are hosting the UCSF Benefit Concert for Kids as part of the Dreamforce Gala. This is a great opportunity to ‘upgrade’ your Dreamforce Gala experience, or to invite a guest along, by purchasing a ticket to the Benefit. Tickets are limited, and include a VIP section at the Gala and an exclusive after party. All proceeds benefit the UCSF Benioff Children’s Hospitals. Limited tickets are still available at

5. One Million Meals

At Dreamforce, we always do things bigger and better. This year, our Dreamforce community will come together to donate, fundraise, and volunteer to deliver more than One Million Meals for families in need. Stay tuned for ways you can participate and support our record-breaking food drive!

Did you miss the episode of The Road to Dreamforce: Giving Back? Join President of the Foundation, Suzanne DiBianca, Brian Komar, VP of Foundation Marketing, and very special guest, CEO of UCSF Medical Center, Mark Laret, to hear how the 1:1:1 model is embedded into Dreamforce. And in the spirit of giving, we also highlight all the great stuff available for nonprofits during all four days. Everyone has the opportunity to give back during the conference, and nonprofits and higher education attendees will have more opportunities to learn and share best practices, get training and network than ever.

If you haven’t already, register now with the Dreamforce Nonprofit Discount Code*: NP30014

Register Now

* The discounted rate is ONLY available if you are a full-time employee of an organization recognized as a charitable, nonprofit, or nongovernmental organization in the country in which you are located. All registrations utilizing this discounted rate will be subject to verification.