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4 Reasons Why You Should Attend Dreamforce 2021

By September 16, 2021

Here are six words that are hard to believe: Dreamforce is right around the corner! Is it just me, or does it feel like we’re only two months — three tops — into 2021? Nevertheless, here we are in mid-September already, with the Salesforce event of the year just a few days away. Although Dreamforce won’t be happening in-person this year, we’ve been hard at work to bring this year’s event into your home office, living room, or makeshift bedroom office in an exciting new way.

For a more detailed look at what we’ve been working on over the last few months to make this event one to remember, here are the top four reasons why you should attend Dreamforce 2021. PLUS a surprise additional event at the end. I know you want to read all the way to the bottom!

4 reasons why you should attend Dreamforce 2021

1. Say Hello to Salesforce+ — The Netflix of Biz Content

This past August, we announced our new streaming service, Salesforce+, which will be available to audiences around the globe starting September 16. As you might’ve guessed, Salesforce+ will serve as our host platform for all Dreamforce 2021 digital content! Registered Dreamforce attendees will get first access to Salesforce+ by signing up for a digital front-row seat at Dreamforce 2021.

Inspired by the familiar user experiences of Netflix and Peloton, Salesforce+ is designed for viewers to experience engaging live and on-demand content in the comfort of their home. It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. You can expect original series, podcasts, and luminary speakers — all of which will be focused on helping you to learn new skills, pursue new career opportunities, and drive change in this digital-first, work-from-anywhere world. Learn more about Salesforce+.

Best of all? Dreamforce on Salesforce+ is Free!

2. Sessions You Can’t Miss

Just go ahead and block off Wednesday, September 22 now. You’re going to be busy that day with a jam-packed lineup of sessions, all of which will take place on the 22nd. Here’s a rundown of the Dreamforce content to look forward to.

Right Here, Right Now: The Power of Community: 10:00-10:30 a.m. PT

Our movement begins now. Kick off Dreamforce with the community: thousands of global nonprofits, educators, and philanthropists dedicated to driving change around the world. Featured customers: Gavi, Big Brothers Big Sisters, University of California, 3M.

Nonprofit Cloud: Deliver Unique Experiences to Drive Impact: 10:30-11:00 a.m. PT

Discover how customers are partnering with Nonprofit Cloud to deliver unique digital experiences that create more impact, support constituents, and enable success from anywhere. Featured customer: International Justice Mission.

Education Cloud: From Experiences to Lifelong Relationships: 11:00-11:30 a.m. PT

Join Trailblazers using Education Cloud to drive learner and institution success. Plus, see how our latest innovations set the foundation for holistic learner support and lifelong relationships. Featured customer: Case Western Reserve University.

Philanthropy Cloud: A Corporate Citizen Employee Experience: 11:30-12:00 p.m. PT

A company’s success is intertwined with its community impact, especially in today’s distributed workforce. Learn how companies engage employees through giving to reach both impact and business goals. Featured customers: 3M, TRANE Technologies.

In addition to the featured sessions above, there will be more than 10 additional on-demand sessions from our nonprofit, education, and philanthropy customers!

3. Customer Stories in the Spotlight

It wouldn’t be Dreamforce if customers weren’t center stage — or center screen in this case — and this year is no different. Dreamforce 2021 will highlight a handful of incredible stories across the education, nonprofit, and philanthropy sectors. From community colleges that are redefining workforce development to organizations that made game-changing pivots to foster community during the pandemic, our customer sessions will cover it all. Here’s a look at what you can expect from a few of them.

Mapping an End-to-End Student Journey with Education Cloud: Hear from Matt Echison, chief information officer and senior vice president at Ivy Tech Community College, about how the Indiana-based community college system created a 360-degree view of their students across each learner’s entire college journey.

How UNICEF Australia Made A Case for Changing Digital Experiences: Perhaps the greatest challenge facing nonprofits today isn’t changing the world, but rather changing themselves. UNICEF Australia’s chief operating officer, Sarah Grattan, will join Nonprofit Cloud’s vice president of product marketing, David Slater, to talk about the organization’s journey from making the case for change to successful implementation.

How Kellogg Company Persevered to Help Its Communities: In 2020, and in the midst of a global pandemic, Kellogg employees jumped at the opportunity to make change in important areas, like hunger, sustainability, and racial equality. Thanks to a strong culture and powerful technology, employees were empowered to lead the charge in giving back. Hear from Benjamin Schorr, Kellogg’s senior manager of philanthropy and social impact, and Siobhan Jones, Philanthropy Cloud’s senior director of partner sales.

Dreamforce 2021 speakers
Attend Dreamforce 2021 by signing up for a free Salesforce+ account to stream all the incredible content we have planned for you.

4. Philanthropy at Dreamforce: $1M to Conserve, Restore, and Grow Trees

Just because Dreamforce is virtual this year doesn’t mean that we’re not giving back. It’s no secret that at Salesforce, we consider the environment to be a key stakeholder. That’s why we are a founding partner of and are committed to making sure every community has access to trees, a vital resource in the fight against climate change. This Dreamforce, we’re mobilizing the global community by donating $1M to American Forests and One Tree Planted.


Join Us: American Forests logo One Tree Planted logo

LEARN: View our interactive Tableau Tree Equity Dashboard and Watch our Salesforce+ tutorial to learn the importance of reforestation and how to plant a tree at home.

ACT: Check out our How-To-Guide for all the steps and tools needed to plant a tree in your own backyard. Join us in our partnership with Global Citizen to fight against climate change. Donate to American Forests or One Tree Planted.

AMPLIFY: If you’re feeling the Dreamforce love for trees, share it! Amplify your actions on social media! Use the hashtag, #DFGIVES.

BONUS: Prepare for Week of Learning

For the first time ever, we’re hosting the Week of Learning — five days of virtual events from October 4-8, including 80 live events featuring customers from around the world. Week of Learning will have content and learning opportunities tailored specifically for nonprofit and education customers.

Week of Learning events will include roundtables, hands-on training, and a partner day. We’ll also have always-on adoption resources and information about Success Offerings and our pro bono program. Head over to the Week of Learning page to register for sessions in the time zone that works for you.

We can’t wait to see you next week at Dreamforce 2021 and at the Week of Learning in October!

Sign up for your free Salesforce+ account today.

About the Author

Traci DePuy, Head of Global Events at
Traci DePuy
Head of Global Events at
Traci leads the global events strategy for A strategic leader with more than 15 years of event management experience, Traci loves the opportunity to create meaningful, memorable, and awe-inspiring event experiences for’s nonprofit and education customers. A proud Texan by birth and a proud graduate of the Masters for Executive Leadership program from the University of San Diego, she now lives in San Diego with her husband, two cats (Bonnie and Clyde), and two dogs (Thelma and Lousie).