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Dreamforce ’17 Trail Map: The Best Sessions for Nonprofit Marketing & Engagement

By October 17, 2017

Trail MapDreamforce is right around the corner! Now is the time to plan your schedule with Agenda Builder. There will be over 3,000 sessions at DF17 and only 4 days. Even if you only think about the nonprofit-specific sessions, there are still over 50 to choose from.

So we thought we’d help out by breaking it down for you. Here’s what we think would make a pretty perfect four days of content at Dreamforce for those of you who work in nonprofit marketing. This list is not exhaustive ― it’s just meant to help you jump-start your Dreamforce planning. Take a look!

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Monday, November

Hands on Training: Engage your constituents with Nonprofit Success Pack
Time: 8:00AM-9:00AM
Speakers: Garrett Farwell, Senior Application Instructor at Salesforce

Live Demo: Nonprofit Marketing & Engagement – Pardot
Time: 9:00AM-9:20AM
Speaker: Patric Hong Kickoff: The Empowered Individual
Time: 10:30AM – 11:30AM
Speakers: Rob Acker and Jukay Hsu, Founder and CEO at C4Q Nonprofit Kickoff
Time: 1:30-2:30pm
Speakers: Vince Bertman, CEO at Project Lead the Way, Valerie Osinksi, CTO at Project Lead the Way, Bob Darby, Head of Information Services at Barnardo’s and Dan Kershaw, Executive Director at Furniture Bank

Customer Success in the 4th Industrial Revolution with Marc Benioff and Special Guests
Time: 3:00PM-5:00PM
Speakers: Marc Benioff & Special Guests

Tuesday, November 7

Debunking the Myth: Automated, Personalized Emails at Mass Scale
Time: 8:00AM-8:40AM
Speakers: Kristen Bond, Senior Manager, Email Marketing Girl Scouts and Todd Culter, AVP, Digital Marketing
National MS Society

Theater Session: Cracking the Code on Giving Tuesday with Industry Experts
Time: 12:00PM-12:20PM
Speakers: Emily Goodstein

Amazon: How We Built the World’s Largest Pardot Instance
Time: 12:00PM-12:40PM
Speakers: Miriam Harris, High Touch Success Manager at Salesforce and Elliot Pearl-Sacks, CRM Program Manager at

Let’s Get Together! Creating a Unique Space to Convene Your Community
Time: 2:30PM-3:10PM
Speakers: Billy Daly, Systems Design Manager at Baltimore Corps, Moyo Fakey System Implementation Manager at Baltimore Corps and Kimberly Phillips, Senior Program Officer, Knowledge Management at Bill & Melinda Gates Foundation

Elevate Your Moves Management Strategy with Marketing Automation
Time: 3:00PM-3:20PM
Speakers: Melissa Foley, Project Manager Lead at Idealist Consulting, Sara Metheny, Lead Consultant at Idealist Consulting and Sara Yeffa, Marketing Coordinator at KVIE Public Television

Wednesday, November 8

B2B Marketing Keynote: Marketing that Sales Teams Love
Time: 11:30AM-12:30PM
Speakers: Maureen Flaherty, Sr. Manager, Product Marketing, Pardot at Salesforce and Brian McKenzie Director of B2B Marketing at Ticketmaster

NPSP+: The Power of Using Marketing Cloud, Einstein Analytics, and NPSP Together
Time: 12:00PM-12:40PM
Speakers: Jonathan Palmer, Executive Director at Wildlife Conservation Society and Zachary Rodman, Director, Marketing Analytics at United Way Worldwide

4 Things to Keep Marketers Up at Night
Time: 2:00PM-2:40PM
Speakers: Blake Miller, Salesforce and Jill Royce, Salesforce

Parlez-vous Pardot: Speak Your Constituent’s Language with Nonprofit Marketing
Time: 2:30PM-3:10PM
Speakers: Stephanie Scott, Director of Marketing and Communications at SPCA International

Stand Out from the Crowd: Social Media Strategies to Listen and Engage
Time: 4:30PM-5:10PM
Speakers:Celina Plaza, Senior Digital Communications Manager at Fair Trade USA and Elise Segars, Communications Assistant at Fair Trade USA

Thursday, November 9

Idea Forum: Intelligent Impact: How Nonprofits Are Using AI to Change the World
Time: 9AM-9:50AM
Speakers: Austin Buchan, CEO of College Forward, Shannon Farley, Co-Founder & Executive Director of Fast Forward and Phil Nadeau, Salesforce

Salesforce Products for Nonprofits: Where We Are and Where We’re Headed
Time: 10AM-10:40AM

Circles of Success: Getting Started with Salesforce Customizations Nonprofit, Higher Ed and K-12
Time: 11:30AM-12:10PM

Change is in the Air: Strategically Supporting Change Management
Time: 12:00-12:20PM
Speakers: Sara Darg, Database Services Officer at Chicago Council on Global Affairs and Keith Heller, Chief Strategy Officer at Heller Consulting

Visit the lodge in the Westin St. Francis, where you’ll find Specialists ready to demo our Marketing solutions!

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