Don’t End Up in a Spam Folder. Change Your Email Deliverability Rates
By: Michael Sharelis, Channel Development Manager, Return Path
Email is changing the way we interact and engage with constituents. And with more email, comes less time for constituents to pay attention to each and every thing in their inbox.
But what happens when the email you’ve spent hours drafting doesn’t even make it into mailboxes and instead ends up in the much dreaded spam folder? You lose an opportunity to make a connection.
We know deliverability can be challenging, especially in the nonprofit space. We’ve found that nonprofit industry email is 33% more likely to end up in spam folders, and the nonprofit read rates trail the industry by 25%.
Now, more than ever, utilizing the crucial data points and visibility into your campaigns puts you, as the marketer, in the driver’s seat to maximize on email. Whether you’re raising awareness, campaigning, or fundraising, email deliverability can help you hit the goals you’re looking to achieve.
Who are we? Return Path. We know email. Return Path is the industry’s global leader in email deliverability, with 17 years and almost 2,000 years of combined experience in email with our employees, we are dedicating all of our knowledge to helping marketers reach the inbox.
We partner with companies like Change.org to ensure their messages are reaching their constituents for engagement across the email channel. Providing the visibility into inbox placement and the metrics negatively affecting their campaigns, Change.org relies on Return Path to be the source of truth for their email deliverability.
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