Creating a Mass Email Data Storage Strategy in Salesforce
If you use a mass email product and integrate it with Salesforce, it is possible that integration is going to significantly add to your Salesforce data storage. This is particular true of products that store information about click-throughs, opens, and other email activities on the Campaign Member (or a custom) object. So, what’s your strategy for taking full advantage of your mass email tool while keeping your Salesforce storage costs down?
Or check out this oldie, but goodie “3 Steps to Setting up Successful Email Marketing using Salesforce.”
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