Creating a Mass Email Data Storage Strategy in Salesforce

If you use a mass email product and integrate it with Salesforce, it is possible that integration is going to significantly add to your Salesforce data storage. This is particular true of products that store information about click-throughs, opens, and other email activities on the Campaign Member (or a custom) object. So, what’s your strategy for taking full advantage of your mass email tool while keeping your Salesforce storage costs down?

Check out this new community contributed Knowledge article, “Creating a Mass Email Data Storage Strategy” in the Power of Us HUB.

Or check out this oldie, but goodie “3 Steps to Setting up Successful Email Marketing using Salesforce.”

And if you have comments or questions, be sure to login and add them to the Chatter feed on the article. If you are a Foundation customer, you can login with your Salesforce credentials.