Client service goes mobile and social at Beyond 12
February 19, 2013
by Kevin Harris, Director, Human Services, Exponent Partners. We are pleased to welcome Kevin Harris, Director of Human Services with Exponent Partners as a guest blogger this month. As an example of a human service organization that has become more social, mobile and collaborative in order to best meet their mission, Kevin interviewed Adam Park, VP of Business Development at Exponent Partners and co-founder of Beyond 12, a national nonprofit organization that integrates coaching with technology to increase the number of traditionally underserved students who earn a college degree. Why did you co-found Beyond 12? While running a supplemental college counseling program in Colorado for underfunded public schools, I saw first hand how terribly under resourced the education system was and how this negatively impacted both the quality of instruction as well as the support services for at-risk students. There were a lot of organizations helping kids get to college but not a lot supporting them once they got there. Many kids feel lost and overwhelmed in a new college environment. And the resulting data was striking - the college drop out rates of students from low-income backgrounds were extremely high. So the idea of Beyond 12 was two-fold: provide personalized coaching to students to help them navigate the transition from high school to college and offer academic, social and emotional support; and develop a technology platform that lets students connect with their peers with similar goals, and also allows high schools, college access organizations and colleges track, analyze and share student performance data. How is technology and social media used to advance the mission of Beyond 12? Beyond 12 employs 3 different technology systems to advance the mission.
- Alumni Tracking Tool – This tool allows high schools and college access organizations to track their alumni’s qualitative and quantitative college data to evaluate the efficacy of their college readiness models.
- Early Detection System – This system provides real-time access to view student progress data that allows them to detect and resolve student challenges early, before they lead to a student’s withdrawal.
- Student Engagement Site – This is a platform built on Facebook that allows students to set goals, assess their postsecondary expectations and progress, and connect to peers who share common academic and career goals, as well as with mentors, coaches and advisor.
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