5 Top Trends in the 2021 State of Nonprofit Marketing Report
We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the…
5 Tips for Defining Brand Identity Through Intentional Storytelling
Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was…
Racial and Economic Inequality Is Costing the U.S. Trillions
There’s a huge price tag to inequity that we’re not discussing. Here’s why we should be using data to relieve its economic impact on us all.
DEI Strategies to Diversify Your Fundraising Approach
Diversifying your donor base has two meanings: to ensure your revenue comes from a variety of sources so that your organization can better weather economic fluctuations, and to ensure your donor base reflects…
5 DEI Strategies for Nonprofit Fundraising Success
The same historical and cultural structures that have held back diversity, equity, and inclusion (DEI) in so many aspects of our lives are also mirrored in much of the nonprofit sector. In the…
Crawl, Walk, Run: A Guide to Salesforce Implementation
Developing a successful CRM strategy takes thoughtful analysis, a clear timeline, and a dedicated team that is hungry for success. The crawl, walk, run strategy helps you build a simple framework to implement…
3 Ways to Support the Asian American Community
Last month at my family’s Lunar New Year dinner, I recited our usual new year greetings: In that exact order every year for the last 26 years, I’ve always offered these blessings to…
The Pandemic Already Cost $12 Trillion: Global NPOs Are Tapping Industry for Another $5 Billion To Stop It
Two doctors and thought leaders focused on global healthcare tell the private sector that we need your innovation, your scale, and your money.
3 High-Impact Ways Technology Can Help Combat Homelessness
When basics like shelter and food are uncertain, as is the case for the more than 500,000 Americans experiencing homelessness on any given night, technology is often an afterthought. While experts agree that…