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3 MarCom Trends Shaping Higher Ed Strategies in 2021 & Beyond

Marketing and communications team having a meeting

By Brad Schleicher | February 9, 2021 | Leading Through Change, Products and Services, User Tips and Tricks | Education, Higher Ed Marketing

Here are three trends in higher education marketing and communications (MarCom) that will shape institutional strategy through 2021 and beyond.... Read More

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Managing the Tech Transfer Process with Salesforce

Science and Tech Lab

By Brad Schleicher | October 9, 2019 | Education Cloud, Higher Education, Webinars

Learn how the Wisconsin Alumni Research Foundation (WARF) uses the Salesforce Education Cloud to manage the technology transfer process.... Read More

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Higher Education Marketing: Drive Success with a Center of Excellence

By Brad Schleicher | May 21, 2018 | Higher Ed Marketing, Higher Education

The digital marketing landscape has made it easier for institutions to connect with their constituents. But how do you ensure digital marketing... Read More

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Higher Ed CRM: How Florida Poly Built Its Advancement Operation

Florida Polytechnic University shares their story about higher education CRM and gift operations.

By Brad Schleicher | May 17, 2018 | Advancement, Higher Education

See how Florida Poly planned a Customer Relationship Management system to give the Advancement team a way to track and report on data to support the... Read More

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Higher Education Fundraising: How Smith College is Supporting the next Generation of Women Leaders

Better major gift operations helps Smith College plan for the future.

By Brad Schleicher | April 24, 2018 | Advancement, Higher Education, Webinars

See how Smith College is supporting the next generation of women leaders in their higher education campaign planning, gift operations and technology... Read More

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Higher Ed Fundraising: Thinking Outside the “Thank You”

Illinois Institute of Technology Campus

By Brad Schleicher | March 26, 2018 | Advancement, Community Engagement - Higher Ed, Higher Ed Marketing, Higher Education

Hear from IIT and Salesforce.org on how to better engage and thank higher ed donors, as well as how to adapt to change when operating a large... Read More

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The Social Giving Landscape – Do These 3 Findings Apply to Your Campus?

Higher Ed Campus

By Brad Schleicher | October 8, 2017 | Higher Ed Marketing, Higher Education

Here are 3 key takeaways based on industry data points to better inform your social giving strategies throughout the school year and increase... Read More

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Maximizing Higher Ed Giving Days with Social Media

Giving donation

By Brad Schleicher | September 11, 2017 | Community Engagement - Higher Ed, Higher Ed Marketing, Higher Education

As many colleges and universities strive to maintain consistent enrollment numbers, fundraising and alumni giving is more important than ever to the financial future of many higher education institutions…. Read More

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Featured Posts

  • Announcing the Second Impact Lab on Driving Equity in Education
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  • 3 Ways K-12 Leaders Use Data to Advance Equity

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