3 MarCom Trends Shaping Higher Ed Strategies in 2021 & Beyond
Here are three trends in higher education marketing and communications (MarCom) that will shape institutional strategy through 2021 and beyond.
Author: Brad Schleicher
Managing the Tech Transfer Process with Salesforce
Learn how the Wisconsin Alumni Research Foundation (WARF) uses the Salesforce Education Cloud to manage the technology transfer process.
Higher Education Marketing: Drive Success with a Center of Excellence
The digital marketing landscape has made it easier for institutions to connect with their constituents. But how do you ensure…
Higher Ed CRM: How Florida Poly Built Its Advancement Operation
See how Florida Poly planned a Customer Relationship Management system to give the Advancement team a way to track and…
Higher Education Fundraising: How Smith College is Supporting the next Generation of Women Leaders
See how Smith College is supporting the next generation of women leaders in their higher education campaign planning, gift operations…
Higher Ed Fundraising: Thinking Outside the “Thank You”
Hear from IIT and Salesforce.org on how to better engage and thank higher ed donors, as well as how to…
The Social Giving Landscape – Do These 3 Findings Apply to Your Campus?
Here are 3 key takeaways based on industry data points to better inform your social giving strategies throughout the school…
Maximizing Higher Ed Giving Days with Social Media
Learn from Pepperdine University on how to maximize higher-ed giving days with social media.