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5 Reasons Attending the Higher Ed Summit is Worth It!

By Justin Bryant January 31, 2019

Higher Ed Summit keynotes pack the room!If San Diego’s sunny beaches, gorgeous sunsets, and delicious street tacos aren’t reason enough to attend Higher Ed Summit 2019, co-hosted by the University of San Diego, we’ve put together 5 other reasons you can’t miss the higher ed event of the year!

1. Salesforce Administrator Certification Training

Salesforce Administrator Certification TrainingFor the very first time, Salesforce Administrator Certification Training will be available on Monday, April 15th, the day before the Summit kicks off. If you’re ready to take the next step in your career by becoming a Salesforce Certified Administrator, here’s your chance. By covering the details around the exam objectives, this course helps hone your problem-solving skills and reinforce your knowledge of key topics. Instructors present different administration and configuration scenarios tied to the exam objectives. Questions related to these scenarios also help prepare you for your exam. The class concludes with an exam at the end of the day.

Register to get Certified at Higher Ed Summit 2019
Monday, April 15 8:00 a.m. – 6:00 p.m.
Cost: $700
Note: This registration fee is separate from the main conference registration fee.

Higher Ed Summit Keynote

2. Keynotes

This year’s keynotes are set up to be some of the best yet! In addition to learning from industry experts, visionaries, and thought leaders, you’ll get to hear from two extraordinary changemakers:

Earvin “Magic” Johnson

    Magic JohnsonHaving left the basketball court for the boardroom, Earvin “Magic” Johnson has successfully parlayed his skills and tenacity from the court into the business world as Chairman and CEO of Magic Johnson Enterprises (MJE). MJE provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities. With his continued love of basketball, Johnson is utilizing those same skills and bringing his winning spirit in his role as the President of Basketball Operations for the Los Angeles Lakers, working closely with ownership throughout all areas of the franchise.

    Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid. He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, ASPiRE, an African-American television network and SodexoMAGIC, a food service and facilities management company.

Admiral William H. McRaven

    Admiral William McRavenAdmiral William H. McRaven is a retired U.S. Navy Four-Star admiral and the former Chancellor of the University of Texas System. During his time in the military, he commanded special operations forces at every level, eventually taking charge of the U.S. Special Operations Command. His career included combat during Desert Storm and both the Iraq and Afghanistan wars. He commanded the troops that captured Saddam Hussein and rescued Captain Phillips. McRaven is also credited with developing the plan and leading the Osama bin Laden mission in 2011.

    As the Chancellor of the UT System, he led one of the nation’s largest and most respected systems of higher education. As the chief executive officer of the UT System, McRaven oversaw 14 institutions that educated 220,000 students, and employed 20,000 faculty and more than 80,000 health care professionals, researchers, and staff.

    McRaven is a recognized national authority on U.S. foreign policy and has advised Presidents George W. Bush, Barack Obama, and other U.S. leaders on defense issues. He currently serves on the Council on Foreign Relations (CFR), the National Football Foundation, and the Board of Directors of CoconoPhilips.

    McRaven has been recognized for his leadership numerous times. In 2011, he was the first runner-up for TIME magazine’s “Person of the Year.” In 2012, Foreign Policy magazine named McRaven one of the nation’s “Top 10 Foreign Policy Experts.” In 2014, Politico magazine named McRaven one of the “Politico 50,” citing his leadership as instrumental in cutting though Washington bureaucracy. In 2015, he received the Intrepid Freedom Award for his distinguished service in defending the values of democracy. In 2016,McRaven was named the recipient of the Ambassador Richard M. Helms Award by the CIA Officers’ Memorial Foundation. He will also be receiving the Judge William H. Webster Distinguished Service Award for a lifetime of service to the nation.

Learn, Learn, Learn!

3. Learn, Learn, Learn!

Attend 100+ Breakout Sessions, Theater Sessions, and Workshops for all roles and experience levels. Some highlights, depending on your Salesforce experience, are:


  • Get started with Salesforce in an interactive Trailhead Workshop
  • See live demos of Salesforce solutions for recruiting, student success, advancement, marketing, analytics, building apps, and more


  • Jump-start your innovation with interactive workshops designed to help you reimagine the way students can succeed
  • Hear best practices and get your questions answered from Salesforce gurus
  • Connect with dozens of partners to learn more about implementation services and add-on apps

Higher Ed Summit is a great place to network

4. Networking Opportunities

Every time we come together at the Summit, it’s like a family reunion for our education trailblazers. It’s a time filled with excitement, laughter, ‘aha’ moments, and most importantly fun! Take advantage of the many networking opportunities like the “Birds of a Feather” lunches and our always-fun cocktail reception! This year is no exception. We’re taking over the historical USS Midway, a former United States’ aircraft carrier that now serves as the largest museum devoted to carriers and naval aviation and Voted #1 “Thing to Do” on Trip Advisor SD. This party is not to be missed! And of course, enjoy all of the fun activities beautiful San Diego has to offer. By the end of it all, you should walk away feeling recharged and inspired about the endless possibilities to drive change at your institution (and maybe a little tan).

Networking at Higher Ed Summit

5. There’s Something for Everyone

All roles and functions: If you’re an IT Admin or Developer looking to discuss the finer points of data architectures, we’ve got you covered. For managers and directors in Recruiting and Admissions, Student Success, Advancement, and other areas, there are amazing opportunities to learn and share best practices. For Presidents, Provosts, CIOs, Deans, and other university leaders, Higher Ed Summit offers executive strategy and thought leadership sessions.

All types of institutions: Two-year and four-year, public and private, U.S. and international, small colleges and large universities — institutions of all shapes and sizes attend Higher Ed Summit and offer unique insights into how they’re making change with Salesforce.

All experience levels: If you’re just getting started with Education Cloud, no other event will give you a better opportunity to get acquainted with our technology. Or, if you’re a true Salesforce expert, the Summit is the place for you to hone your skills and stay on top of the latest innovations.

Don’t wait until the event sells out – register today!