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Blaze Your Trail: 4 Perfect Days at Dreamforce ‘16 for Higher Ed Marketing Professionals

By Nathalie Mainland October 1, 2016

DreamforceDreamforce is just around the corner! Now is the time to plan your Dreamforce schedule using Agenda Builder to make the most out of your 4 days!

If you’re a higher ed marketing professional, it can be hard to tell which of the 3,000+ sessions at DF16 are right for you. That’s why we’ve created this handy guide of some of sessions that we think will inspire and inform you.

This list is not exhaustive ― it’s just meant to help you jumpstart your Dreamforce planning. Take a look!

Tuesday, October 4th

Salesforce.org Higher Ed Kickoff
9:00 – 10:15am
Speakers: Salesforce.org, Arizona State University, University of Colorado
Location: Hilton San Francisco Union Square Hotel, Grand Ballroom B

Hub & Spoke: Empowering Decentralizing Marketing Teams with Marketing Cloud
2:30 – 2:50pm
Speaker: University of Miami
Location: The Westin St. Francis, California East

The Power of Insights
4:00 – 4:40pm
Speaker: Cornell University
Location: The Westin St. Francis, Tower Salon A

Wednesday, October 5th

It All Starts with Education
8:30 – 9:10am
Speakers: Tony Prophet in conversation with Sir Ken Robinson, Hadi Partovi and Marni Baker-Stein
Location: San Francisco Marriott Marquis Hotel, Yerba Buena Salon 9

Hub Office Hours LIVE: Higher Ed
12:30 – 12:50pm
Speakers: Salesforce.org MVPs & Community
Location: The Westin St. Francis, Colonial Room: Power of Us Theater

“Be A Customer Trailblazer” with Marc Benioff & Special Guests
1:00 – 3:00pm
Speakers: Marc Benioff & Special Guests
Location: Moscone North, North Hall D

Empowered Registration in Executive Education
4:30 – 5:10pm
Speaker: University of Texas Austin McCombs School of Business
Location: The Westin St. Francis, California West

Salesforce.org Product Roadmap for Higher Ed: Where We Are & Where We’re Headed
5:00 – 5:40pm
Speakers: Salesforce.org Technology & Products
Location: The Westin St. Francis, Colonial Room: Power of Us Theater

Thursday, October 6th

AppExchange Demo Jam for Higher Ed & Nonprofits
8:00 – 8:20am
Speakers: Apttus, Classy, Patron Technology, roundCorner, TargetX, WealthEngine
Location: The Westin St. Francis, Colonial Room: Power of Us Theater

B2B or B2C?: Managing Complex Constituent Relationships with Salesforce
9:00 – 9:40am
Speaker: Smith School of Business at Queen’s University
Location: The Westin St. Francis, California East

Leveraging HEDA to Deliver Meaningful, Consistent, and Accurate Data
12:00 – 12:40pm
Speaker: Harvard University
Location: The Westin St. Francis, California East

Friday, October 7th

Live Solution Demo: Salesforce for Higher Ed Marketing Communications
10:30 – 10:50am
Speakers: Salesforce.org Solution Engineers
Location: The Westin St. Francis, Colonial Room: Power of Us Theater

Salesforce Sophistication: Creating True Automation
11:00 – 11:40am
Speaker: University of Texas San Antonio
Location: The Westin St. Francis, California East

There you have it. Remember, this is just a baseline to get you started. Where you take your agenda from here is up to you. At Dreamforce, the sky’s the limit!

For the latest DF16 news, follow us at @SalesforceOrg and @Dreamforce.

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NOTE: Session times, locations, and other details are subject to change. Make sure to check Agenda Builder for the latest info.