3 Challenges Every Nonprofit Marketer Faces
And How to Overcome with the Right Technology
Today, it’s more important than ever for nonprofits to understand their constituents’ needs and interests. Let’s face it: we live in a world where technology is at the center of everything that we do. Technology is continually advancing and changing the way that we interact with each other and with organizations. It’s because of this advancing technology that our constituents expect more out of every interaction. People expect to be met on their terms, on their time, and on their preferred channels. And just like every other company, nonprofits are expected to meet these expectations, no matter the cost.
This is all great news for a marketer, but like any change, there are obstacles. Nonprofits are up against a range of obstacles ― disconnected systems, processes, and channels, isolated data and limited insights into this data ― the list goes on and on. So how are you, the nonprofit marketer, supposed to tackle these challenges head on?
Without the right technology solution, you’ll never be able to keep up with the pace of your constituents.
We’ve outlined some of the most common challenges that nonprofits are up against today and the right technology solutions to help alleviate these pains.
Challenge #1: Know Your Constituents
How can you gain real-time insight into who your constituents are and how your messages are performing? Long gone are the days of relying on blast and batch email style to get your marketing messages into the inboxes of the right people.
Solution: Keep all of your constituent data in one, easy-to-use platform.
In order to send 1-1 messages, you have to know who you’re talking to. Salesforce for Marketing allows you to pull data from any source to deliver personalized and relevant content — at any time. Journey Builder is a tool within Marketing Cloud that allows you to use digital marketing solutions to trigger personalized journeys based on constituent behavior, preferences, or any data point.
Challenge #2: Communicate Consistently
How can you create consistent messaging when fundraising and programs communications happen in silos? The average nonprofit toggles between multiple screens every day in order to manage their organization.
Solution: Integrate one tool for all of your email marketing and break down barriers across teams.
The Salesforce Email Studio helps you stand out in your donors’ inboxes with personalized content, and reach users across hundreds of different features and channels.
Challenge #3: Rise Above the Noise
How do you stay relevant when constituents are overloaded with information? How do you engage with your constituents on their own terms? Without constituents, nonprofits would be nothing. It’s more important than ever to engage with donors on their terms, on their preferred devices and channels.
Solution: Listen, publish, and engage with constituents about your brand, connecting the dots between what it is that your constituents care about and the heart of your organization’s mission. Do it with the Salesforce Social Studio.
Want to learn more and see real-life nonprofit examples? Download our new E-Book to learn more about the most common challenges nonprofits face today and how technology can help to alleviate these challenges for your organization
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