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Meet Our Leadership Team


About the Salesforce.org Leadership Team

We’re a group of changemakers with a passion for impact. Bringing expertise from a variety of fields, our leaders and their teams are here to help you advance your mission. Get to know us.

Rob Acker, Chief Executive Officer - Salesforce.org

Rob Acker, Chief Executive Officer

Rob leads the business that enables Salesforce.org to be the most impactful nonprofit social enterprise in the world. He is responsible for the management of Salesforce.org and focuses on delivering world-class technology to nonprofits and higher education customers. Rob was awarded Corporate Social Intrapreneur of the Year for Social Entrepreneurship by Schwab foundation in 2019, and is a frequent speaker at WEF in Davos and the United Nations General Assembly.

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Cristina Jones, Chief Engagement Officer

Cristina is an intentional storyteller with a focus on action, impact, and culture. Cristina and her team use world-class storytelling to reach new audiences, spotlighting Salesforce.org as the technology platform built to power purpose. She believes that when people and communities thrive, business thrives. Her team integrates customer advocacy, media partnerships, and influencer strategies to build lasting relationships. In 2020, Cristina was named to the Ebony Power 100, and was featured in the World Woman Foundation’s #ShesMyHero campaign.

Bijan Bedroud

Senior Vice President & General Manager, International

Bijan leads EMEA and APAC Salesforce.org business, supporting the nonprofit and education industries. He and his team help international organizations leverage first class technology to enable them to achieve their missions and change the world for good. He is an investor in technology startups, and serves on the board of Temporall. Bijan is a volunteer for the Pilotlight charity in the UK, supporting charities to achieve positive social change.

Travis Fabian

Senior Vice President, Solution Engineering

Travis leads global Solutions Engineering at Salesforce.org where his team is responsible for bringing the innovation of the Salesforce platform to our global customer base. By working directly with customers to identify challenges, align solutions and unlock innovation with the Salesforce Platform his team helps nonprofits and educational institutions make the world a better place. Travis serves as an advisor and volunteer with organizations that invest in ensuring the future of our planet, education, and equality.

Kevin Francis

Senior Vice President, Sales –
Salesforce for Education

Kevin leads the talented North America education distribution team that focuses on connecting K-20 institutions with high impact technology solutions to drive learner and institution success. Having built and managed high-functioning teams across a myriad of industries, global geographic markets, and business functions, Kevin also serves on the Board of Directors of the Piedmont High School Boosters Club, and volunteers for Amor Ministries, building houses in Mexico every year.