4 Perfect Days at Dreamforce ‘19 for Higher Education

By Justin Bryant | November 1, 2019 | Admissions, Advancement, Community Engagement, Dreamforce, Education Cloud, Higher Education, Marketing, Recruiting, Student Success

Dreamforce attendees get a demo
Dreamforce is almost here and Agenda Builder is LIVE! It’s time to start putting together a session gameplan to make sure you get the most out of the fun-packed week. But first – a few tips on crafting the ultimate Dreamforce agenda:

  1. Think about what is most important to you and your institution before you even look at the schedule. Are there burning topics you want to learn more about? There is a lot happening at all times during the week – so identify a few focus areas to select sessions.
  2. After you have your “can’t-miss” sessions identified, don’t be afraid to explore and attend a session or two on a topic that is new to you. You’d be amazed at the unexpected ideas or lessons learned that you’ll hear and can bring back to your institution.
  3. Network! If this is your first Dreamforce, find a couple of schools with use cases of interest to you and set up some time to meet and share stories. Get to know the MVPs or veteran users and check out the Power of Us Hub! Our incredible community is always willing to help!
  4. We rely on attendee feedback to make each Dreamforce better than the last. One piece of feedback we received last year was how it can be distracting for session goers and speakers alike when attendees leave sessions early. With that in mind, we ask that you not leave your sessions before it ends or sit in the back to minimize the disturbance if you need to head out early. Thanks in advance for helping everyone at Dreamforce have a great learning experience!

Now that you’re armed with some tips and ideas, here are some Dreamforce sessions focused on higher ed for you to consider. This list below is not all-inclusive, so be sure to do some exploring in Agenda Builder as well to find any and all higher ed sessions that might be of interest.

AGENDA BUILDER


Dreamforce attendees get a demo and discuss products

Recruitment and Admissions


Discover new ways to find best-fit students and engage them through each step of the enrollment funnel, all while boosting recruiters’ productivity and performance. Hear how peers are leveraging rich data and insights alongside personalized engagement strategies to meet their enrollment goals, including reducing summer melt. Finally, see how Education Cloud is making it easier than ever to visualize your data and onboard new students.

Tuesday, November 19
8:30 – 8:50 AM
Education Cloud Live Demo: Education Data Architecture (EDA)
Location: Westin St. Francis, Red Adler Amphitheater

12:00 – 12:40 PM
Lightning Flows for Recruitment v2.0
Location: Westin St. Francis, Tower Salon A

2:00 – 2:20 PM
Turning University Lead Insights Into a Lean, Mean Nurturing Machine
Location: Westin St. Francis, Sword Fern Cinema

2:00 – 2:20 PM
Education Cloud Live Demo: Recruitment & Admissions
Location: Westin St. Francis, Sitka Cinema

2:00 – 2:40 PM
5 Tips for a Prospective Student Journey that Ends with a Closed Won
Location: Westin St. Francis, California East

3:00 – 3:30 PM
SNHU: Growing a Diverse Student Population with World-Class Learner Success
Location: Westin St. Francis, Saskatoon Stage

3:00 – 3:40 PM
How Einstein Helped Westmont Exceed Enrollment and Fundraising Goals
Location: Westin St. Francis, California East

4:00 – 4:40 PM
Are Enrollment Questions Keeping You Up at Night? Einstein Analytics Can Help!
Location: Westin St. Francis, California East

Wednesday, November 20
8:30 – 9:30 AM
Education Cloud Keynote: Innovative Lifelong Learning for Everyone
Location: Hilton Union Square, Grand Ballroom B

10:30 – 11:10 AM
CIO Panel on Governance and a Single Org Strategy
Location: Westin St. Francis, California East

11:00 – 11:40 AM
Education Cloud Live Demo: Overview
Location: Westin St. Francis, California West

11:00 – 11:40 AM
Higher Ed CMO & Marketing Leadership Panel
Location: Westin St. Francis, Tower Salon A

1:00 – 1:20 PM
La Trobe University Is Reinventing the Research Process for Academia
Location: Westin St. Francis, Sword Fern Cinema

2:30 – 3:10 PM
Using Communities to Enhance Applicant Experience and Improve Operations
Location: Westin St. Francis, California East

3:00 – 3:20 PM
Behind Every Successful Student are Engaged and Inspired Faculty and Staff
Location: Westin St. Francis, Sword Fern Cinema

3:00 – 3:20 PM
Education Cloud Live Demo: Einstein AI for Higher Ed
Location: Westin St. Francis, Red Adler Amphitheater

3:30 – 3:50 PM
Call Me Maybe: Call Center Promotes Adoption of CRM
Location: Westin St. Francis, Saskatoon Stage

4:00 – 4:20 PM
Higher Ed Office Hours Live
Location: Westin St. Francis, Sword Fern Cinema

4:00 – 4:40 PM
Lather, Rinse, Repeat: Styling Salesforce for Recruitment Events and Territories
Location: Westin St. Francis, Tower Salon A

4:30 – 5:10 PM
Education Data Architecture: Intro & Roadmap
Location: Westin St. Francis, California East

Thursday, November 21
8:30 – 8:50 AM
Education Cloud Live Demo: SIS Integration & Enterprise Architecture
Location: Westin St. Francis, Red Adler Amphitheater

11:00 – 11:40 AM
Feeding a Lead Cultivation Strategy with Your .edu Website
Location: Westin St. Francis, California East

12:00 – 12:40 PM
CRM for Graduate Admissions: Your Key to Student and Faculty Success
Location: Westin St. Francis, Tower Salon A

1:00 – 1:20 PM
How eSports, Marketing Cloud, and Community Cloud are Driving R&A
Location: Westin St. Francis, Saskatoon Stage

1:00 – 1:40 PM
The Power of the Platform: Using Data to Increase Prospective Student Engagement
Location: Westin St. Francis, Tower Salon A

3:00 – 3:40 PM
Web+Salesforce+AppExchange = End to End Executive Education
Location: Westin St. Francis, California East

Dreamforce attendees have a discussion


Student Experience


Hear stories from peers and see live demos of Salesforce being leveraged to foster student success and transform the entire student experience. Watch Salesforce Advisor Link in action and get a glimpse into the product’s latest developments. See first-hand how trailblazers are tackling some of higher ed’s most challenging issues like retention and workforce development with the help of Salesforce. Leave inspired with new ideas about providing the ultimate experience at every stage of the student journey.

Tuesday, November 19
8:30 – 8:50 AM
Education Cloud Live Demo: Education Data Architecture (EDA)
Location: Westin St. Francis, Red Adler Amphitheater

12:00 – 12:20
There is More to Advising than Academics
Location: Westin St. Francis, Saskatoon Stage

12:00 – 12:40 PM
Wharton’s Salesforce Journey: Not Just Marketing & IT, a School-wide Strategy
Location: Westin St. Francis, California West

2:00 – 2:20 PM
Agile Warriors – Lessons Learned on the University of Miami’s Journey to Agile
Location: Westin St. Francis, Red Adler Amphitheater

3:00 – 3:20 PM
Education Cloud Live Demo: Salesforce Advisor Link (SAL)
Location: Westin St. Francis, Red Adler Amphitheater

3:00 – 3:20 PM
OneStop Pop Up Shop
Location: Westin St. Francis, Sword Fern Cinema

4:30 – 4:50 PM
Education Cloud Live Demo: Student Experience
Location: Westin St. Francis, Sitka Cinema

Wednesday, November 20
8:30 – 9:30 AM
Education Cloud Keynote: Innovative Lifelong Learning for Everyone
Location: Hilton Union Square, Grand Ballroom B

10:30 – 11:10 AM
CIO Panel on Governance and a Single Org Strategy
Location: Westin St. Francis, California East

11:00 – 11:40 AM
Education Cloud Live Demo: Overview
Location: Westin St. Francis, California West

11:00 – 11:40 AM
Higher Ed CMO & Marketing Leadership Panel
Location: Westin St. Francis, Tower Salon A

11:30 – 11:50 AM
What do Salesforce and Traffic Roundabouts Have in Common? Flow.
Location: Westin St. Francis, Saskatoon Stage

11:30 – 12:10 PM
Blockchain: Virtual Credential and Diploma Certification System for Education
Location: Westin St. Francis, California East

12:30 – 1:10 PM
Using Early Alerts to Drive Student Success at University of Colorado
Location: Westin St. Francis, California East

3:00 – 3:20 PM
Education Cloud Live Demo: Einstein AI for Higher Ed
Location: Westin St. Francis, Red Adler Amphitheater

4:00 – 4:20 PM
Higher Ed Office Hours Live
Location: Westin St. Francis, Sword Fern Cinema

4:00 – 4:40 PM
Using Salesforce to Build a Comprehensive Learner Record
Location: Westin St. Francis, California West

4:30 – 5:10 PM
Education Data Architecture: Intro & Roadmap
Location: Westin St. Francis, California East

Thursday, November 21
8:00 – 8:40 AM
Lessons in Designing a Mobile Student Experience with Salesforce
Location: Westin St. Francis, California East

8:30 – 8:50 AM
Education Cloud Live Demo: SIS Integration & Enterprise Architecture
Location: Westin St. Francis, Red Adler Amphitheater

9:00 – 9:40 AM
Building a One-Stop Service Model
Location: Westin St. Francis, California East

10:00 – 10:40 AM
Salesforce Advisor Link (SAL) Roadmap & Demo
Location: Westin St. Francis, California East

12:00 – 12:20 PM
Electronic Academic Record Based in Integration of Salesforce and Blockchain
Location: Westin St. Francis, Saskatoon Stage

3:00 – 3:40 PM
Web+Salesforce+AppExchange = End to End Executive Education
Location: Westin St. Francis, California East

4:00 – 4:40 PM
Using SAL to Drive Success for Both Prospective and Current Students at CNM
Location: Westin St. Francis, California East

Attendees at the Salesforce.org Lodge at Dreamforce


Advancement


Learn from your peers and sit in on live demos of Salesforce for Development and Alumni Relations. See how to streamline and automate advancement processes, empower gift officers with mobile tools and real-time data, and engage your alumni and donors in a more personalized way. Also, hear about the latest and greatest with products like Gift Entry Manager (GEM), which allows your Advancement teams to capture all of the detail and complexity involved in recording gifts. Learn how Arizona State University is re-inventing online giving with Commerce Cloud and how Georgetown University created their “Alumni API” with Integration Cloud.

Tuesday, November 19
8:30 – 8:50 AM
Education Cloud Live Demo: Education Data Architecture (EDA)
Location: Westin St. Francis, Red Adler Amphitheater

12:00 – 12:40 PM
Wharton’s Salesforce Journey: Not Just Marketing & IT, a School-wide Strategy
Location: Westin St. Francis, California West

2:30 – 2:50 PM
International Advancement Insights
Location: Westin St. Francis, Sword Fern Cinema

3:00 – 3:40 PM
How Einstein Helped Westmont Exceed Enrollment and Fundraising Goals
Location: Westin St. Francis, California East

3:30 – 3:50 PM
Personalized =/= Relevant: Automating More Meaningful Emails to Alumni
Location: Westin St. Francis, Sword Fern Cinema

3:30 – 4:30 PM
Accounting Workshop for Higher Education and Nonprofit Customers
Location: Westin St. Francis, Elizabethan A, 2nd Floor (not in Agenda Builder; just show up!)

4:00 – 4:20 PM
Getting Over the Edge: Migrating to Salesforce
Location: Westin St. Francis, Sword Fern Cinema

Wednesday, November 20
8:30 – 9:30 AM
Education Cloud Keynote: Innovative Lifelong Learning for Everyone
Location: Hilton Union Square, Grand Ballroom B

10:00 – 10:20 AM
Education Cloud Live Demo: Advancement & Alumni Relations
Location: Westin St. Francis, Sitka Cinema

10:30 – 11:10 AM
CIO Panel on Governance and a Single Org Strategy
Location: Westin St. Francis, California East

11:00 – 11:40 AM
Education Cloud Live Demo: Overview
Location: Westin St. Francis, California West

11:00 – 11:40 AM
Higher Ed CMO & Marketing Leadership Panel
Location: Westin St. Francis, Tower Salon A

1:00 – 1:20 PM
La Trobe University Is Reinventing the Research Process for Academia
Location: Westin St. Francis, Sword Fern Cinema

2:00 – 2:20 PM
Education Cloud Live Demo: Gift Processing
Location: Westin St. Francis, Red Adler Amphitheater

2:00 – 2:40 PM
Transforming the Donor Experience with Commerce Cloud
Location: Westin St. Francis, Tower Salon A

3:00 – 3:20 PM
Education Cloud Live Demo: Einstein AI for Higher Ed
Location: Westin St. Francis, Red Adler Amphitheater

4:00 – 4:20 PM
Higher Ed Office Hours Live
Location: Westin St. Francis, Sword Fern Cinema

4:30 – 5:10 PM
Education Data Architecture: Intro & Roadmap
Location: Westin St. Francis, California East

Thursday, November 21
10:00 – 10:40 AM
Gift Entry Management (GEM) for Higher Education
Location: Westin St. Francis, Tower Salon A

12:00 – 12:40 PM
Serving an Alumni Data API via Salesforce and Mulesoft
Location: Westin St. Francis, California East

1:00 – 1:40 PM
New to Salesforce for Higher Education Advancement?
Location: Westin St. Francis, California East

2:00 – 2:40 PM
On the Frontline: Driving Fundraising with Salesforce
Location: Westin St. Francis, California East

3:00 – 3:20 PM
GEM in the Wild: How an Early Adopter Found Success
Location: Westin St. Francis, Saskatoon Stage

Dreamforce attendees have a discussion

Marketing


Learn about practical tips and helpful strategies in communications through EDA, Pardot and Marketing Cloud. See how to engage other departments like Student Success, Career Development, and Advancement. Also, see how Salesforce can help your institution attract and nurture the right students by creating a more personalized admissions experience. Take prospective students on a journey from suspect to applicant to enrolled student.

Tuesday, November 19
8:30 – 8:50 AM
Education Cloud Live Demo: Education Data Architecture (EDA)
Location: Westin St. Francis, Red Adler Amphitheater

12:00 – 12:40 PM
Wharton’s Salesforce Journey: Not Just Marketing & IT; a School-Wide Strategy
Location: Westin St. Francis, California West

2:00 – 2:20 PM
Turning University Lead Insights Into a Lean, Mean Nurturing Machine
Location: Westin St. Francis, Sword Fern Cinema

3:00 – 3:20 PM
SNHU: Growing a Diverse Student Population with World-Class Learner Success
Location: Westin St. Francis, Saskatoon Stage

3:30 – 3:50 PM
Personalized =/= Relevant: Automating More Meaningful Emails to Alumni
Location: Westin St. Francis, Sword Fern Cinema

Wednesday, November 20
8:30 – 9:30 AM
Education Cloud Keynote: Innovative Lifelong Learning for Everyone
Location: Hilton Union Square, Grand Ballroom B

10:30 – 11:10 AM
CIO Panel on Governance and a Single Org Strategy
Location: Westin St. Francis, California East

11:30 – 11:50 AM
Education Cloud Live Demo: Marketing Cloud for Higher Ed
Location: Westin St. Francis, Sitka Cinema

11:00 – 11:40 AM
Education Cloud Live Demo: Overview
Location: Westin St. Francis, California West

11:00 – 11:40 AM
Higher Ed CMO & Marketing Leadership Panel
Location: Westin St. Francis, Tower Salon A

2:20 – 2:40 PM
The Magic Button
Location: Westin St. Francis, Sword Fern Cinema

3:30 – 4:10 PM
Enabling Excellence at Monash University
Location: Westin St. Francis, California East

3:30 – 3:50 PM
Education Cloud Live Demo: Marketing Cloud Social Studio & Ad Studio
Location: Westin St. Francis, Red Adler Amphitheater

4:00 – 4:20 PM
Higher Ed Office Hours Live
Location: Westin St. Francis, Sword Fern Cinema

4:30 – 4:50 PM
Education Cloud Live Demo: Pardot for Higher Ed
Location: Westin St. Francis, Red Adler Amphitheater

4:30 – 5:10 PM
Education Data Architecture: Intro & Roadmap
Location: Westin St. Francis, California East

Thursday, November 21
9:00 – 9:40 AM
Changing the Nurturing Game: Pardot Engagement Studio for Executive Education
Location: Westin St. Francis, Tower Salon A

11:00 – 11:40 AM
Feeding a Lead Cultivation Strategy with Your .edu Website
Location: Westin St. Francis, California East

12:00 – 12:40 PM
CRM for Graduate Admissions: Your Key to Student and Faculty Success
Location: Westin St. Francis, Tower Salon A

1:00 – 1:20 PM
How eSports, Marketing Cloud, and Community Cloud are Driving R&A
Location: Westin St. Francis, Saskatoon Stage

Friday, November 22
11:00 – 11:20 AM
The Magic Button (Repeat)
Location: Moscone South, Campground Theater 4

Notebooks and materials at Dreamforce


Community Colleges


The community college track at Dreamforce this year will include tailored demos, an innovation panel, a reception event and more! Hear from multiple community college Trailblazers who are leveraging Education Cloud to build stronger learner relationships and pathways to success across enrollment management, the learner experience and post-completion.

Tuesday, November 19
8:30 – 8:50 AM
Education Cloud Live Demo: Education Data Architecture (EDA)
Location: Westin St. Francis, Red Adler Amphitheater

5:00 – 7:00 PM
Community College Reception
Kimpton Sir Francis Drake Hotel, 450 Powell Street, 2nd Floor, Cypress/Monterey Rooms

Wednesday, November 20
8:30 – 9:30 AM
Education Cloud Keynote: Innovative Lifelong Learning for Everyone
Location: Hilton Union Square, Grand Ballroom B

10:30 – 11:10 AM
CIO Panel on Governance and a Single Org Strategy
Location: Westin St. Francis, California East

11:00 – 11:20 AM
Live Demo: Education Cloud for Community Colleges
Red Adler Amphitheater (Grand Ballroom), Westin St. Francis

1:30 – 1: 50 PM
The Velocity and Cadence of IT Delivery in Higher Ed
Location: Westin St. Francis, Sword Fern Cinema

3:00 – 3:40 PM
Why Community Colleges Should Invest in a CRM
Location: Westin St. Francis, Tower Salon A

4:30 – 5:10 PM
Education Data Architecture: Intro & Roadmap
Location: Westin St. Francis, California East

4:00 – 4:20 PM
Higher Ed Office Hours Live
Location: Westin St. Francis, Sword Fern Cinema

Thursday, November 21
9:00 – 9:40 AM
Community College Panel on Innovation
Location: Westin St. Francis, Sword Fern Cinema

10:00 – 10:40 AM
Salesforce Advisor Link (SAL) Roadmap & Demo
Location: Westin St. Francis, California East

11:00 – 11:40 AM
Feeding a Lead Cultivation Strategy with Your .edu Website
Location: Westin St. Francis, California East

4:00 – 4:40 PM
Using SAL to Drive Success for Both Prospective and Current Students at CNM
Location: Westin St. Francis, California East

AGENDA BUILDER