4 Perfect Days at Dreamforce ‘18 for Higher Ed

By Justin Bryant | September 22, 2018 | Admissions, Advancement, Community Engagement, Dreamforce, Higher Education, Marketing, Recruiting, Student Success

4 Perfect Days at Dreamforce ‘18 for Higher Ed

A few tips on picking sessions for Dreamforce:

      1. Dreamforce is huge, so it helps to focus. Pick just a few topics for your agenda.
      What is really important to you right now?

      2. Attend a session or two on a topic that is new to you. You will be amazed at how many times you can find an unexpected idea or lesson learned that can help your institution.

      3. Network with so peers and vendors! If this is your first Dreamforce, find a couple of schools with use cases of interest to you and set up some time to meet and share stories. Get to know the MVPs, or veteran users. We are a strong and helpful community if you’re willing to dig in.

Thanks to Carrie Otto, Associate Director – Enterprise Constituent Relationship Management at University of Minnesota, for the above advice!

And now, without further ado, here are some Dreamforce sessions for higher ed for you to consider.

Dreamforce

Dreamforce Sessions on Higher Ed Recruiting and Admissions

Thousands of colleges and universities are mining social media for prospective students, tracking applicants from initial touch through the entire student lifecycle, and managing information across departments to effectively target the right students with Salesforce. Hear how universities and colleges from across the globe are boosting recruiter productivity and performance, increasing yield, and gaining complete insights.

Day 1 – Tuesday, September 25

9:00 – 10:00 AM
Salesforce.org Education Cloud Keynote: Trust and Transformation in Higher Ed
Location: Hilton Union Square, Grand Ballroom B

11:00 – 11:20 AM
Education Cloud Live Demo: Recruiting & Admissions
Location: Westin St. Francis, Cascade Theater

1:30 – 2:10 PM
Projecting Net Tuition Revenue using Opportunities and Analytics
Location: Westin St. Francis, California West

2:00 – 2:40 PM
Revolutionize Recruitment Communications Strategy with Marketing Cloud and HEDA
Location: Westin St. Francis, California East

Day 2 – Wednesday, September 26

11:00 – 11:40 AM
Reducing Summer Melt: Using Technology to Avoid Melt Through Predictive Analytics
Location: Westin St. Francis, Tower Salon A

11:30 – 12:10 PM
Headache to HEDA: How AppExchange, Twitter, & PowerOfUs Helped Reshape My Org
Location: Westin St. Francis, California East

1:30 – 1:50 PM
Higher Ed Office Hours LIVE
Location: Westin St. Francis, Adventurer’s Auditorium

3:00 – 3:20 PM
Education Cloud Live Demo: Einstein AI for Higher Ed
Location: Westin St. Francis, Cascade Theater

Day 3 – Thursday, September 27

11:00 – 11:40 AM
Salesforce.org Innovation in Higher Ed Roadmap
Location: Westin St. Francis, California East

12:00 – 12:40 PM
Co-Curricular College Program Utilizes Einstein Analytics for Admissions
Location: Westin St. Francis, California East

1:00 –1:40 PM
How EASY: How-To Demos on Building a Dynamic Application
Location: Westin St. Francis, California East

3:00 – 3:40 PM
Cross-Cloud Success in Admissions and Enrollment
Location: Westin St. Francis, Tower Salon A

Day 4 – Friday, September 28

9:30 – 9:50 AM
Salesforce Transformed the Harvard Kennedy Exec Ed Experience
Location: Westin St. Francis, Adventurer’s Auditorium

9:30 – 10:10 AM
Using Interactions Beyond Recruitment
Location: Westin St. Francis, California East

Download the Higher Ed Recruiting and Admissions Sessions Trail Map to print and bring with you!

DOWNLOAD TRAIL MAP

Students at Dreamforce

Dreamforce Sessions on Higher Ed Student Success

Hear stories from peers and see live demos of Salesforce being leveraged to foster and transform student success. Watch Salesforce Advisor Link in action and get a glimpse into the product’s roadmap. See first-hand how trailblazers are tackling some of higher ed’s most challenging issues like retention and workforce development with the help of Salesforce. Leave inspired with new ideas about providing the ultimate student experience at every stage of the student journey.

Day 1 – Tuesday, September 25

9:00 –10:00 AM
Salesforce.org Education Cloud Keynote: Trust and Transformation in Higher Ed
Location: Hilton Union Square, Grand Ballroom B

11:00 – 11:40 AM
Salesforce Advisor Link Demo & Roadmap
Location: Westin St. Francis, California East

1:30 – 1:50 PM
Education Cloud Live Demo: Student Success
Location: Westin St. Francis, Cascade Theater

1:30 – 2:10 PM
Projecting Net Tuition Revenue using Opportunities and Analytics
Location: Westin St. Francis, California West

Day 2 – Wednesday, September 26

9:30 – 9:50 AM
SAL Calendar Integration with RIVA
Location: Westin St. Francis, Adventurer’s Auditorium

10:00 – 10:40 AM
Leveraging Mobile for Student Success
Location: Westin St. Francis, Tower Salon A

11:00 – 11:20 AM
Education Cloud Live Demo: Salesforce Advisor Link (SAL)
Location: Westin St. Francis, Cascade Theater

1:00 – 1:20 PM
Transform Service with Voice, Give “Boring Chores” to Bots
Location: Westin St. Francis, Adventurer’s Auditorium

1:30 – 1:50 PM
Higher Ed Office Hours LIVE
Location: Westin St. Francis, Adventurer’s Auditorium

Day 3 – Thursday, September 27

11:00 – 11:40 AM
Go with the Flow – Chatter Feed for Custom Case Notifications
Location: Westin St. Francis, Tower Salon A

2:00 – 2:40 PM
Marketing Cloud for Student Success and Retention
Location: Westin St. Francis, Tower Salon A

3:00 – 3:40 PM
Capturing Mid-Term Alerts and Improving Student Retention at CU
Location: Westin St. Francis, California East

Day 4 – Friday, September 28

12:00 – 12:20 PM
Preparing your Students for Careers in the Salesforce Economy
Location: Westin St. Francis, Cascade Theater

Download the Higher Ed Student Success Sessions Trail Map to print and bring with you!

DOWNLOAD TRAIL MAP

Dreamforce Sessions on Higher Ed Advancement

 Advancement is about relationship building, much like networking at Dreamforce. Dreamforce attendees in conversation.Learn from your peers and in live demos of Salesforce for Advancement and Alumni Relations. See how to streamline and automate advancement processes, empower gift officers with mobile tools and real-time data, and engage your alumni and donors in a more personalized way. Get inspired by hearing about how to build a one-stop, personalized, mobile-enabled solution that provides access to the content, systems, and support that alumni needs to stay engaged.

Day 1 – Tuesday, September 25

9:00 – 10:00 AM
Salesforce.org Education Cloud Keynote: Trust and Transformation in Higher Ed
Location: Hilton Union Square, Grand Ballroom B

12:30 – 1:10 PM
Salesforce.org: An Update on Higher Education Gift Processing and HEDA
Location: Westin St. Francis, California West

1:00 PM – 1:20 PM
Education Cloud Live Demo: Advancement & Alumni Relations
Location: Westin St. Francis, Cascade Theater

2:00 – 2:40 PM
Towson University Reimagined Alumni Engagement with Community Cloud
Location: Westin St. Francis, Tower Salon A

Day 2 – Wednesday, September 26

10:30 – 10:50 AM
Empowering Connectivity for Fundraising with GU360: A Dean’s View
Location: Westin St. Francis, Adventurer’s Auditorium

1:30 – 1:50 PM
Higher Ed Office Hours LIVE
Location: Westin St. Francis, Adventurer’s Auditorium

3:00 – 3:40 PM
Segments of One: Driving a New Era in Digital Marketing for Fundraising
Location: Westin St. Francis, Tower Salon A

Day 3 – Thursday, September 27

11:00 – 11:40 AM
Salesforce.org Innovation in Higher Ed Roadmap
Location: Westin St. Francis, California East

Day 4 – Friday, September 28

10:00 – 10:20 AM
Education Cloud Live Demo: Gift Processing
Location: Westin St. Francis, Cascade Theater

Download the Higher Ed Advancement Sessions Trail Map to print and bring with you!

DOWNLOAD TRAIL MAP

Live demo at Dreamforce

Dreamforce Sessions on Higher Ed Marketing Communications

Learn from your peers on practical tips and helpful strategies in communications through HEDA, Pardot and Marketing Cloud. See how to engage other departments like Student Success, Career Development, and Advancement. See how Salesforce can help your institution attract and nurture the right students by creating a more personalized admissions experience. Take prospective students on a journey from suspect to applicant to enrolled student.

Day 1 – Tuesday, September 25

2:00 – 2:20 PM
Education Cloud Live Demo: Marketing Cloud for Higher Ed
Location: Westin St. Francis, Cascade Theater

1:00 – 1:20 PM
Education Cloud Live Demo: Advancement & Alumni Relations
Location: Westin St. Francis, Cascade Theater

11:00 – 11:20 AM
Education Cloud Live Demo: Recruiting & Admissions
Location: Westin St. Francis, Cascade Theater

2:00 – 2:40 PM
Revolutionize Recruitment Communications Strategy with Marketing Cloud and HEDA
Location: Westin St. Francis, California East

Day 2 – Wednesday, September 26

8:00 – 8:20 AM
Education Cloud Live Demo: Pardot for Higher Ed
Location: Westin St. Francis, Cascade Theater

8:30 – 9:10 AM
Communication is the Key to CRM Success!
Location: Westin St. Francis, California East

9:00 – 9:20 AM
Education Cloud Live Demo: Marketing Cloud Social Studio & Ad Studio
Location: Westin St. Francis, Cascade Theater

10:30 – 11:10 AM
Marketing in Higher Ed: A Leadership Panel
Location: Westin St. Francis, California East

11:00 – 11:40 AM
Reducing Summer Melt: Using Technology to Avoid Melt Through Predictive Analytics
Location: Westin St. Francis, Tower Salon A

3:00 – 3:20 PM
Education Cloud Live Demo: Einstein AI for Higher Ed
Location: Westin St. Francis, Cascade Theater

3:00 – 3:40 PM
Segments of One: Driving a New Era in Digital Marketing for Fundraising
Location: Westin St. Francis, Tower Salon A

Day 3 – Thursday, September 27

12:00 – 12:40 PM
Co-Curricular College Program Utilizes Einstein Analytics for Admissions
Location: Westin St. Francis, California East

1:00 – 1:40 PM
Utilizing Salesforce’s Social Studio in the Classroom and Beyond
Location: Westin St. Francis, Tower Salon A

2:00 – 2:40 PM
Marketing Cloud for Student Success and Retention
Location: Westin St. Francis, Tower Salon A

2:00 – 2:40 PM
Give Yourself a Hug in Higher Ed: Using Digital to Embrace What You Are
Location: Westin St. Francis, California East

Day 4 – Friday, September 28

9:00 – 9:20 AM
The Future of CTE in Public Education
Location: Westin St. Francis, Cascade Theater

9:30 – 9:50 AM
Salesforce Transformed the Harvard Kennedy Exec Ed Experience
Location: Westin St. Francis, Adventurer’s Auditorium

9:30 – 10:10 AM
Using Interactions Beyond Recruitment
Location: Westin St. Francis, California East

Download the Higher Ed Marketing Communications Sessions Trail Map to print and bring with you!

DOWNLOAD TRAIL MAP

Speakers at Higher Ed Summit

Dreamforce Sessions for Higher Ed Leaders

A digital revolution is reshaping higher ed into a more accessible, intelligent, and personal experience for students. Why is it so important that colleges and universities make a trust a key component of their transformation? How are institutions like yours connecting the student lifecycle to build trusted relationships at every step of the lifelong journey? Hear from leaders who are shaping the future of education in these sessions.

Day 1 – Tuesday, September 25

9:00 – 10:00 AM
Salesforce.org Education Cloud Keynote: Trust and Transformation in Higher Ed
Location: Hilton Union Square, Grand Ballroom B

12:00 – 12:40 PM
Investing in Leadership to Achieve Equity
Location: Westin St. Francis, Adventurer’s Auditorium

Day 2 – Wednesday, September 26

8:30 – 9:10 AM
Communication is the Key to CRM Success!
Location: Westin St. Francis, Adventurer’s Auditorium

10:30 – 10:50 AM
Empowering Connectivity for Fundraising with GU360: A Dean’s View
Location: Westin St. Francis, Adventurer’s Auditorium

4:30 – 5:10 PM
Georgetown 360 Enterprise Implementation: Reflections & Advice
Location: Westin St. Francis, California East

Day 3 – Thursday, September 27

11:00 AM – 11:40 AM
Salesforce.org Innovation in Higher Ed Roadmap
Location: Westin St. Francis, California East

4:00 PM – 4:40 PM
RMIT University’s Education and Course Builder
Location: Westin St. Francis, California East

Day 4 – Friday, September 28

12:00 – 12:20 PM
Preparing Your Students for Careers in the Salesforce Economy
Location: Westin St. Francis, Adventurer’s Auditorium

Download the Higher Ed Leaders Sessions Trail Map to print and bring with you!

DOWNLOAD TRAIL MAP

A few parting thoughts from Carrie Otto at the University of Minnesota:

      “Don’t miss Marc Benioff’s keynote or the Education Cloud keynote. Both are full of great user stories that help you dream big. There is always something that can help your school move forward because those that attended dared to dream big for a couple of hours.”

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