University of Southern California
"Salesforce thrives on complexity. They're really helping us connect everyone." - Al Checcio, Senior Vice President of University Advancement, USC

Salesforce Helping USC Reach Historic Campaign Goal

“Success for us is being able to raise $6 billion in 7 years,” said Al Checcio, Senior Vice President of University Advancement. In 2011, USC publicly launched “The Campaign for the University of Southern California” – a multi-year effort to secure $6 billion in private support from individuals, foundations, and corporations. At the time it was announced, USC’s campaign was the largest in higher education.

Undertaking such a lofty goal is a challenge in and of itself, but the university’s legacy fundraising system has made the job more complicated. While USC has made great progress toward its campaign goal, the university has turned to Salesforce.org’s Advancement Connect to help complete the final stretch of the campaign. Right now, the advancement team lacks a sophisticated solution that can track prospect and constituent data in an actionable and predictive way. “We want to have the ability to create a true and complete profile for each of our constituents, so we can track and analyze the relationship they have (or don’t have) with USC,” explained Tracey Vranich, Vice President for Advancement Services.

USC envisions a system that can connect all the pertinent advancement information from its 21 schools and units, athletics division, hospitals, radio stations, event offices, student information systems, and more. “Salesforce thrives on complexity. They are really helping us connect everybody,” said Checcio. Using Salesforce, the university’s advancement professionals will have the ability to formulate wealth scores, track giving and event attendance patterns, establish relationship maps, customize communication, and make the donor experience more personal and pleasant.

With such an expansive prospect base to cultivate and solicit, Salesforce will also help USC create a more seamless communication flow between the various departments that provide crucial data to make fundraising decisions. This communication flow will extend to fundraisers in the field, who are currently limited with little or no mobile access to data. Using the Salesforce1 mobile platform, fundraisers will soon be able to access prospect ratings, demographic information, giving history, and log contact reports, notes, and next steps – all while on the go.

As USC marches on toward their historic campaign goal, Salesforce will help the university’s advancement and alumni relations professionals excel. USC’s partnership with Salesforce, however, is about much more than getting people to give money. “It’s about getting people to believe in the institution,” said Checcio.

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