Author: Faith Anyanwu, Marketing and Communications Manager at ShoNet
Save the Rhino International (SRI) is a UK registered charity. Their vision is for a world where all five rhino species can thrive in the wild for future generations. SRI collaborates with partners to support endangered rhinos in Africa and Asia.
Making a change
In 2014, the team at SRI embarked on updating their organisation’s technical architecture in line with their innovation strategy. At that point, they had a 7 year old database which didn’t give them the flexibility they needed to take their organisation to the next level. “Our teams were affected by the legacy database which was time consuming to use and not user friendly. We considered improving the existing system, however after assessing the cost and understanding the limitations, we decided to seek an alternative solution,” says Susie Offord-Woolley, Deputy Director, SRI.
Small change, big impact
ShoNet recommended Salesforce as a CRM solution for the SRI team due to its flexibility, security and fundraising capability. Another attractive Salesforce CRM capability was the integration with applications such as Sage and MailChimp.
The SRI CRM implementation was delivered with the aid of ShoNet’s unique 5 stage process from Discovery through to Benefit Realisation. An aspect which Susie found helpful was mapping SRI’s existing processes and comparing this to the process they wished to use in future.
Since implementing Salesforce, Susie and the SRI team have experienced great results. “We’ve seen a positive return on our investment. We are three times as efficient as we were previously; we have seen an increase in donations, more collaborations between the teams and better reporting, which has helped us plan ahead.” In a short space of time Salesforce has proved to be central to SRI’s success.
It’s important to find the right partner match when embarking on a project like this. “ShoNet really cared that the solution we were getting was the best for the charity, even if this meant more work than expected for them; they never cut corners, and they kept a high level of focus and dedication throughout the whole project,” say Susie.
If Salesforce didn’t have an obvious solution for how our charity required a process to work, ShoNet would investigate new technologies, speak to third parties in order to present the best option for the charity to be able to choose what worked best for us”.
For more information about Save the Rhino international please visit: www.savetherhino.org
About ShoNet: ShoNet is a certified Salesforce partner with 8 years experience of successfully implementing and customising Salesforce for Voluntary sector, Public sector and Private sector organisations. The team implements and customises Salesforce, as well as providing training and support. Additionally ShoNet outsources certified Salesforce Developers and Administrators to organisations. For more information about ShoNet please visit www.shonet.co.uk .
Save the Rhino International accesses Salesforce technology, through the Power of Us Product Discount Program. Join them today: powerofus