Officers 2017-18 Term
Chair, Florence Parodi, University of Miami
Florence is an IT Senior Manager at the University of Miami and has been working in higher education for 15 years. She leads the Salesforce enterprise strategy to implement a connected campus system that supports CRM and custom development applications for prospective students and employees. She works closely with technical teams, functional leaders, institutional units, and subject matter experts to architect and develop applications that translate business requirements into scalable solutions. Her team works to engage undergraduate and graduate students in more than 180 majors and programs in 11 schools and colleges. Florence and her team rolled out Lightning Experience and positioned the University to be the first to go-live on the Higher Education Data Architecture (HEDA). The enterprise implementation included Sales Cloud, Marketing Cloud (Exact Target), and a custom event registration solution. Florence developed and initiated her department’s Cloud Platform Internship program, which provides real-world experience through multi-level administrator and developer tracks. These interns provide production support and develop enhancements for the University’s Salesforce implementation. Prior to joining IT, she was associate director of marketing for the Division of Continuing and International Education, where she led the first deployment of Salesforce at the University of Miami in 2008. Florence is a member of the Higher Education Advisory Council since 2015 and is currently serving on the Executive Committee as the Secretary. She is a Salesforce.com certified system administrator and Force.com developer.
Vice Chair, Amjad Ayoubi, Tulane University
Amjad Ayoubi, Ph.D. serves as Senior Associate Dean for undergraduate education at Tulane University. He oversees Academic and Career Advising, Success Coaching, Academic Support Services such as Tutoring and Supplemental Instruction and Academic Services for Student Athletes. Amjad joined to Tulane University after Hurricane Katrina and helped rebuild Career Services operations and later helped reorganize and grow Academic Advising and develop a new Success Coaching department. Amjad is a change agent, creative thinker, effective problem solver and a futurist. He supports a team of dedicated staff who helped increase the retention rate at Tulane from 87% to 92% and the graduation rate from 78% to 83% in the past six years. Amjad used Salesforce 13 years ago in a career services function and helped increase the number of employers recruiting students from 400 to 2500.
Secretary, Joanna Iturbe, University of Colorado Boulder
Joanna Iturbe has worked with Salesforce and in the higher education industry for 10 years. Currently, she is the Strategic Product Manager & Sr. Business Analyst for the Leeds School of Business at the University of Colorado Boulder. Her certifications include Certified Scrum Product Owner (CSPO), Salesforce Administrator, Salesforce Developer, Database Management and Project Management. Before diving head first into the IT world when she started at CU in 2011, Joanna received her bachelor’s degree from Baylor University in public relations and business administration and worked in marketing, recruitment and admissions in the private sector and at Baylor.
Within the Salesforce ecosystem, in addition to serving as Secretary for the Salesforce Higher Education Advisory Council, she is also a member of the Girlforce Leadership Team, Leader of the Salesforce Denver User Group, and overall Salesforce Evangelist. For more information about Joanna and/or to contact her: Salesforce Power of Us Hub, Twitter, LinkedIn, Salesforce Community, Career Girls Role Model (Video Interview).
Committees Chair, Phillip Knutel, Babson College
Phillip Knutel, Ph.D., is Vice President and Chief Information Officer at Babson College in Wellesley, MA. He oversees the Academic Technology Innovation Center, the library, online/hybrid/blended learning, systems, networks, telecommunications, IT support services, information security, media and production services, administrative computing, application development, and project management. Salesforce has been deployed in a variety of ways at Babson, including Graduate Admissions, the Babson Connector (an online community for alumni, students, parents, faculty, and staff), Executive Education, the Conference Center, Graduate Career Center, and Graduate Experiential Learning. The IT Service Center will be deploying RemedyForce in late 2017. Dr. Knutel received his Ph.D. in higher education from Michigan, an Ed.M. from Harvard, and a B.S. magna cum laude from Vanderbilt (where he also served as president of his college student association). His 1998 dissertation, “Adoption of an innovation: The process through which faculty decide whether to use instructional technology”, focused on how and why faculty begin using technology to enhance student learning. He has served as a faculty member at Bentley University (where he was also CIO), and is on the faculty of the German Graduate School of Management and Law.
Immediate Past Chair, Kathy Lueckeman, Maryville University
Kathleen Lueckeman is the chief innovation officer at Maryville University. Reporting directly to the president, she is charged with implementing the Salesforce platform across the enterprise, pivoting from manual work to automation and enhancing the student experience. Prior to joining Maryville, Kathy served as the higher education industry strategy director for Salesforce.org. Formerly, Kathy served as senior director of Customer Relationship Management at Wayne State University and oversaw an enterprise deployment that included recruitment, service, retention, human resources and economic development, among other use cases. During this time, she was named a Salesforce MVP, a designation restricted to the top 1% of Salesforce users in the world, hosted the first Higher Ed Summit and founded the Higher Education Advisory Council. She has spoken numerous times on her enterprise Salesforce work, including at Dreamforce kickoff and breakout sessions, Higher Ed Summit tracks, Salesforce webinars, and at a variety of schools as a guest speaker.
Ryan Clemens, Arizona State University
Ryan is the Director of Salesforce for the University Technology Office at Arizona State University and is currently acting in the role of Technical Director for the Enterprise Salesforce Implementation. He has more than 17 years of experience in Higher Education IT and software development. Ryan is currently responsible for maintaining the health and stability of the Enterprise Salesforce environment, while enabling rapid development of new functionality. Ryan has previously acted in leadership roles over the Mobile and Internet of Things, Drupal, Java and .Net development teams. Ryan received both his undergraduate and graduate degrees from Arizona State University, most recently receiving a Master of Science in Technology.
Dave DeMichele, Yale University
Dave DeMichele is Associate Director, Force.com App Services at Yale University. He has been working in various technical roles in Higher Education for the last 9 years. Dave is currently the fearless leader of the Force.com App Services Team, focused on the strategy and application development efforts for the Salesforce platform at Yale University. Prior to his current role, Dave was an Application Architect, serving as a key technologist and thought leader for SaaS/PaaS platforms in support of Yale’s Cloud 1st strategy. Dave is a 3X certified Salesforce professional and holds a Bachelor’s degree in Computer Science from Central Connecticut State University.
Jeff Dixon, Queens University
Jeff Dixon is the Associate Director, Salesforce at Smith School of Business (Queen’s University), one of Canada’s top business schools. Since 2015, he has expanded the school’s Salesforce implementation from a graduate program recruiting tool to a comprehensive student management system encompassing the full student lifecycle from inquiry to alumni. Prior to leading Smith’s Salesforce team, he was Associate Director at the School’s Monieson Centre, leading practitioner-oriented research on the knowledge economy and healthcare policy. Jeff Dixon is a graduate of the School’s Bachelor of Commerce program, and also has a Master of Divinity and Master of Science (Epidemiology). He is now pursuing a PhD in Management Information Systems with research interests in digital strategy, technostress, and organizational uses of big data and analytics.
Debbie Duran, University of Miami
Debbie Duran is currently the Sr. System Administrator for Salesforce/Marketing Cloud for the University of Miami where she is responsible for day to day operations as well as reviewing and deploying enhancements and customizations for graduate and undergraduate programs. Previously she served as an admissions and recruitment subject matter expert in two enterprise wide deployments for Peoplesoft Campus Solutions and Salesforce. Among her favorite contribution to the Higher Ed Community is her role as Project Manager for the 2016 Salesforce.org Force for Change grant awarded to the University of Miami which provides a reusable set of code and documentation for those interested in leveraging Salesforce for student recruitment.
Haley Gould, Michigan State University
Haley Gould is the CRM Manager at Michigan State University. She is the lead of the CRM Team and the CRM Center of Excellence; her team leads all implementations for Salesforce as well as support and training. Michigan State University is striving for one enterprise instance of Salesforce for the entire constituent lifecycle, starting with recruitment and admissions. Prior to this role, Haley held multiple roles working with Salesforce at the University of Michigan—Ann Arbor; most recently she was the Enterprise CRM Solution Architect at the University of Michigan-Ann Arbor where she was the lead for Salesforce strategy and implementation where there was not a single org strategy. Prior to this role, Haley worked on Salesforce projects at the Alumni Association and as a part of the Graduate Admissions Pilot at the School of Education. This grass roots pilot, founded in 2013, was the first collaborative implementation of Salesforce at the University, bringing together 10 federated schools and colleges across campus into one environment.
Rebecca Joffrey, Cornell University
Rebecca Joffrey is IT Innovation Officer at Cornell University and is responsible for the Cornell Student Experience Initiative and other CRM-based innovations. Prior to this role, she was Director of the Career Development Office at the Tuck School of Business at Dartmouth where she led one of the first university implementations of Chatter for students. Of note: Becky hosted the first Chatter Summit while she was a Tuck School of Business. Becky served as the Primary Investigator on the Force for Change Grant committee that produced the open-source product, Unity, for the higher education community. She is a founding officer of the Higher Education Advisory Council.
Brian Karcinski, University of Florida
Brian Karcinski is Director of Academic Support Services in the College of Pharmacy at the University of Florida. He also has a part time role advising on the University of Florida’s enterprise Salesforce implementation. Over the last five years he has worked to consolidate twelve siloed academic programs off of various systems and into Salesforce. He oversees the College of Pharmacy’s enrollment management unit which is the first attempt by a college at the University of Florida to run all of their academic programs (Master, Ph.D., Pharm.D.) under a cohesive unit. By leveraging the Marketing Cloud and Service Cloud the college of pharmacy is improving the student experience while also improving business processes on the back end by eliminating competing technologies.
Prior to working higher education, he worked at Fidelity Investments working on defined benefit and defined contribution plan administration. He received his undergraduate degree in business administration from the University of Florida and is currently working towards is M.Ed. in educational technology. He is a Salesforce.com certified administrator and platform app builder.
Melissa Kwilosz, Arizona State University – Enterprise Partners
Melissa Kwilosz is the CIO-Vice President of Operations and Services with ASU Enterprise Partners, the parent organization for a network of subsidiaries that engage in development, applied research, technology transfer, realty, and collaborative research initiatives. In her role, Melissa provides leadership, strategic planning, management, and direction to Enterprise Partners’ research and prospect management, gift administration and database management, analytics and insights, and information resources management departments. Melissa holds a bachelor’s degree from the University of Pittsburgh and an MBA from Tulane University.
Ann LaFave, Cornell University
Ann LaFave is the Director of Student Services for the College of Agriculture and Life Sciences (CALS) at Cornell University. She oversees all facets of advising, career services, registrar, diversity and international programs for one of Cornell’s largest colleges. She supports a team of 14 staff that work tirelessly every day to improve the campus experience for 2,800 students. Ann has encouraged new and innovative ways to support students using CRM that has flipped the service model from re-active to pro-active. Reducing and the time and automating outreach to students in personal and academic distress has significantly improved the students’ ability to make choices about their educational pathways and well-being. Ann was involved in implementing other CRM tools at Cornell such as Chatter which has created a stronger community across the college and Wave analytics to monitor academic and career outcomes of students. Ann is now involved in the Cornell Student Experience Initiative which is bringing these CRM features to other colleges and units across Cornell. Before moving to Student Services in 2010, Ann spent 14 years in CALS Admissions including several years as director.
Cameron McCoy, Lehigh University
Cameron McCoy is the AVP for Economic Engagement at Lehigh University. He is responsible for developing and executing an integrated strategic plan for the Lehigh’s economic engagement functions, including Industry Engagement, Non-profit Engagement, Career & Professional Development, Federal Agency – Industry – Lehigh relations, Research Park assessment, and elements of Technology Transfer and Economic Development. His Ph.D. work focused on economics and educational administration evaluating university organizational approaches to economic engagement. He currently serves on the Boards of Directors for the Kiss Institute of Practical Robotics, the Association of University Research Parks, the American Red Cross of the Lehigh Valley, the Accreditation Council for the Entrepreneurial and Engaged Universities (ACEEU), and the University-Industry Innovation Network. McCoy is also active on numerous Higher Education and Economic Development Committees including IEDC, AURP, and the Association of Public and Land Grant Universities. A frequent speaker on the Triple Helix of Higher Education, he is on the editorial board for University-Industry Magazine and served as an AVP for the Association of University Technology Managers, on the Board of Directors of the Network of Academic Corporate Relations Officers, and on the Board of Advisors for the Greater OKC Chamber. A 2017 Academy for Innovative Higher Education Leadership graduate, he was also recognized in 2012 as one of Norman, Oklahoma’s 15 under 40, in 2013 as one of the IEDC 40 under forty in Economic Development internationally, and in 2014 was named to Oklahoma Magazine’s 40 under 40 list.
Carrie Otto, University of Minnesota, Twin Cities
Carrie Otto is currently a project manager in Academic Support Resources for the University of Minnesota, Twin Cities campus. She has a master’s degree in Organizational Leadership and Program Development and has worked in higher education student services for 13 years. Carrie led the business side of the One Stop Student Services implementation of Salesforce for 4 years. Her team has also on-boarded the Office of the Registrar, Office of Student Finance, Student Degree Progress team, and other members of Academic Support Resources. She is serving on a leadership team to help create the University of Minnesota’s CRM Center of Excellence. Carrie is excited to bring business process perspective to the Higher Education Advisory Council and to continue learning from the exciting and collaborative Salesforce higher education community.
Reed Sheard, Westmont College
Reed Sheard joined Westmont College in 2008 and serves as the Vice President for College Advancement and CIO. Dr. Sheard previously served at Spring Arbor University in Michigan as Vice President and CIO. Prior to Reed’s time in Higher Education he worked at General Electric, Apple, and Informix Software. Dr. Sheard has authored a number of articles on innovation and technology while also serving on numerous boards. Reed has also led the Advancement department at Westmont since 2009 that has included overseeing the two largest campaigns in Westmont’s history that have raised $83 Million and $155 Million dollars respectively. Westmont’s IT department has been honored by InfoWorld, eCampus and CIO.com. Dr. Sheard in 2015 was selected by IDG/Computerworld as one of the top 100 CIO’s in the United States.
Michael Slade, Western Governors University
Mike Slade is passionate about helping people succeed and technology. He has fifteen years of experience in educational technology including eight at Western Governors University where he has seen competency-based education have a huge impact on the success of WGU’s students. He has worked with a large-scale Salesforce environment since 2011. Mike has worked directly with several aspects of technology and higher education business process both in highly technical and highly business related capacities, which gives him a well-rounded view of technology and the ability to solve business problems with software and process. As the Senior of Business Systems, he’s seen what changes in technology that are needed to allow students to learn without daily interaction with faculty and how technology and analytics can help maximize the effectiveness of educators.
Erin Smith, Northeastern University
Erin J. Smith, PhD, recently joined Northeastern University in Boston, Massachusetts and serves as Assistant Vice President, Online Experiential Learning for the Professional Advancement Network. She formerly was director for mentoring initiatives at Western Governors University, leading remote faculty through academic instruction and support initiatives. Erin holds a PhD in English from Birkbeck College, University of London and a BA in English from University of California, Riverside. She recently completed an MBA with Western Governors University and is an alumna of HERS Institute Denver 2013.
Corey Snow, Harvard University
Corey Snow serves as CRM Strategist and Solution Architect at Harvard University. He partners with 40+ trailblazing Salesforce teams spanning 7 Schools to foster cross-campus collaboration and promote shared success with the Salesforce platform and ecosystem. Corey is grateful to have been immersed in technology for his entire career, acting as a technologist in diverse sectors including healthcare, marketing systems, data storage, pharmaceuticals, publishing, and non-profit. His current mission is to enable Higher Ed Institutions to thrive into an era of renewed relevancy by embracing and leveraging the power of CRM technology.
Kalman Sweetwine, University of Colorado, Boulder
Kalman is currently a Salesforce Solutions Architect for the University of Colorado. He is on the COE team that manages the Enterprise Instance of salesforce – operating out of the central OIT Department in Boulder. He has been building custom solutions for the nonprofit and higher ed verticals since 2010. Kalman founded the Denver Nonprofit User Group, he is an active member of the Power of US HUB, and a salesforce MVP. Kalman holds Sales Cloud and System Administrator salesforce certifications. He is a Detroit native, received his undergraduate degree from Eastern Michigan University and a masters from the University of Denver. Kalman enjoys collaborating and knowledge sharing with other higher ed professionals.
Amir P. Tejani, Lafayette College
Amir is the Special Assistant to the President for Strategic Planning and Implementation at Lafayette College. Amir provides support for the ongoing implementation of the College’s strategic plan, aimed at increasing affordability and distinction through growth, as well as other special projects. Amir joined Lafayette College from the Lehigh university where he served as the director of strategy and analytics in the office of Economic Engagement. Prior to Lehigh, Amir worked at Santa Clara University’s School of Law as the director of stewardship and at American University’s Washington College of Law as the associate director of continuing legal education. As a certified Salesforce administrator and lover of all things that drive efficiency he is always willing to talk to new Salesforce community members about getting started and thinking about adoption and scaling strategies. He is currently working with other higher-ed members on group project to build a community-inspired data set built on an extended HEDA model. Amir has a bachelor’s degree in International Relations and a master’s degree in Conflict Resolution and Global Education from American University. Amir is married to his brilliant wife Jess Tejani and they have one young son, Tobin.
Chris Tompkins, Indiana University
Chris Tompkins is the Manager of the Lifetime Engagement Initiative at Indiana University that has been responsible for Higher Ed enterprise systems for 15 years. He has been leading the University CRM efforts at IU since fall of 2013 with a focus on the Salesforce Platform for three years. Chris is responsible for managing the strategic solution design, successful implementation, and ongoing sustainability of the enterprise CRM platform and related components across the Institution’s eight campuses. The IU CRM build includes core usage of a full solution suite for Undergraduate Admissions Recruiting, Graduate Admissions Recruiting, University Human Resources for employee services, and over 150 separate departmental communications adoptions of the central platform. He has driven an enterprise vision of a global CRM infrastructure that focuses on diversification and scalability of adoption to facilitate a universal constituent experience within the multi-campus organization. Prior to his current CRM role at IU, Chris managed the enterprise Electronic Research Administration Program at Purdue University for ten years.
Colleen Whelan, Providence College
Colleen Whelan is Director of Advancement Services at Providence College. She has been working in higher education for 13 years. Previously, she held several director level roles at Yale University, including Director of Client Engagement and Director of SaaS-PaaS practices. Colleen collaborated with central IT and departmental colleagues to achieve institutional goals related to community, outreach, and administration through the use of technology. She led a project to build a custom complex events management and registration app on the Force.com platform to support the Association of Yale Alumni and their signature Yale College Reunions events. Prior to working in academe, she worked at an interactive services firm and the Federal Reserve. She served on the Force for Change Grant committee that produced the open-source product, Unity, for the higher education community. Colleen is a founding officer of the Higher Education Advisory Council. Of note: Colleen hosted the first Salesforce Foundation CIO Summit at Yale University.
Nash Zgonjanin, Algonquin College
Nash Zgonjanin is the Software Architect (and developer) at Algonquin College. He has been with Algonquin College since 2013 with responsibility for providing strategic technology guidance to develop solutions on the salesforce platform. Previously he worked as a consultant for a salesforce implementation partner and gained extensive experience in delivering solutions for the education vertical. An MVP alumni, leader of Ottawa salesforce user group, holding numerous salesforce certifications, have showcased many of his solutions at Dreamforce. He is passionate about using the platform and believes in its ability to support educational institutions, employees and students.