Higher Ed Product Overview

Higher Ed Product Overview

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The Higher Education Data Architecture (HEDA)

Innovate with Salesforce faster than ever with the Higher Education Data Architecture (HEDA). HEDA is a community-driven data architecture and set of best practices designed to configure Salesforce out of the box for Higher Ed institutions. HEDA makes it even easier for an institution of any size to become a Connected Campus and enables richer and dynamic, 1-to-1 engagement across the student journey.

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Salesforce Advisor Link

Built on the Salesforce platform, Advisor Link helps advisors be more efficient and proactive, so students can be more successful. With real-time insights, collaborative tools, and a platform for engaging students in a more personalized way, advisors can spend less time trying to connect the dots and more time connecting with students. Advisor Link puts the latest innovations like HEDA, Service Cloud, and Einstein Artificial Intelligence into the hands of your advisors and delivers a mobile experience for your students to build connections and stay on track.

Learn more about Advisor Link


Super-charge your engagement efforts with the world’s #1 CRM application. Sales Cloud helps you consolidate data in one place and engage with your constituents on any device. Sales Cloud puts everything you need at your fingertips—available anywhere. Consolidate and automate all processes on a single platform for greater visibility and efficiency.

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Transform the way you service and support your constituents. From the contact center to self-service communities, social media and beyond, Service Cloud can help deliver outstanding service to improve constituent satisfaction and loyalty. Deliver fast and efficient service from anywhere with Service Cloud, built on the Salesforce1 Platform.

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The ExactTarget Marketing Cloud, built on the Salesforce1 Platform, allows marketers to create 1:1 campaigns like never before. Combine traditional digital channels like email, mobile, social, and the web to build a community of brand advocates. Use social insights to make better business decisions in marketing, engagement, fundraising, and service.

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Chatter is the enterprise social network that drives action. Chatter connects employees across the organization to accelerate productivity, innovation, and customer response. Built on the Salesforce1 Platform, Salesforce Chatter enables employees to take action in the feed, so they are engaged and productive everywhere.

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Customer success is a top priority at Salesforce. Every customer gets a Standard Success Plan for online support and training. Our most successful customers take advantage of our Premier Success Plans to achieve an 80% higher return on their Salesforce investment.

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Advancement Connect is the CRM and fundraising solution for constituent centered universities. Offered by roundCorner, it delivers constituent engagement, donor management, online giving, gift processing and event management in a single solution to help your entire organization build and nurture life-long relationships with your alumni and supporters. roundCorner is a Salesforce Platinum ISV Partner, and the exclusive Salesforce.org Platinum App Partner for the Higher Education Advancement market in North America.

Visit the AppExchange to learn more ›