Higher Ed Overview

Become a Connected Campus

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Connect with Constituents in a Whole New Way

Imagine a unified view of every interaction prospects, students, alumni, donors and affiliates have with your department or institution.

Salesforce for Higher Ed is a set of end-to-end solutions that allow you to connect with constituents in new ways using social, mobile, and cloud technologies. Built for the social and mobile era, Salesforce for Higher Ed enables you to become a Connected Campus, place students at the center of everything you do, and achieve breakthrough performance across the student lifecycle. Leverage Salesforce for recruiting, student success, advancement, marketing, and community engagement.

Download: Salesforce for Higher Ed Solution Sheet

Through the Power of Us program, Salesforce.org makes Salesforce products available to higher ed institutions at a deep discount.

Higher Ed Advisory Council

Higher Ed Overview
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"Salesforce freed up IT staff from keeping the lights on for our legacy applications so they could focus on innovation " – Reed Sheard, VP for College Advancement and CIO, Westmont College

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Recruit the Right Students

Recruit the Right Students

It’s not just about increasing applications – it’s about increasing yield. Salesforce for Recruiting helps you find the right prospects, learn what’s important to them, and engage them across multiple channels of their choice so they ultimately enroll. Boost recruiter productivity and performance by automating recruitment processes and optimizing interactions with accurate data. Gain complete insight with powerful analytics and make smarter decisions about where to invest and show the impact of your recruitment effort.

Support and Engage Students Everywhere

Support and Engage Students Everywhere

Making students successful is what a university or college’s mission is all about. Get a complete 360o view of each student with Salesforce for Student Success and place the student at the center of everything you do. Create a one-stop-shop for students to easily find answers and empower students to help themselves anytime, anywhere. Identify at-risk students and proactively engage them, interacting with personalized and relevant communications. Cultivate a strong student community and encourage collaboration on academic endeavors.

Optimize Alumni Lifetime Value

Optimize Alumni Lifetime Value

Maintaining lifelong alumni relations, finding new donors, and growing gifts from existing supporters requires attention to detail. Salesforce for Advancement can help you stay both current and relevant with alumni, creating content and events that connect with their interests. Manage the donation cycle from pledge to payment and execute multi-channel fundraising campaigns. Improve accountability with real-time visibility into progress and productivity metrics.

Craft the Ultimate 1:1 Student Experience

Craft the Ultimate 1:1 Student Experience

Deliver content the way students want to consume it and create 1:1 campaigns like never before. Salesforce for Marketing allows you to easily combine digital channels like email, mobile, and social to engage students throughout their lifecycle. Listen and engage in social conversations and deliver the right message at the right time with customized constituent journeys. Salesforce gives you the flexibility to test multiple variations of content, channels, timing, and frequency to see what works best.

Build and Foster Campus Collaboration

Build and Foster Campus Collaboration

Students, prospects, and alumni are vastly empowered with broad access to the most information ever. Engagement determines success in today’s higher ed educational environment. Salesforce for Community Engagement breaks down traditional silos and facilitates collaboration amongst students and faculty for improved success and retention. Marry transactional data with social discussions and curate unstructured information across campus with Salesforce Communities. Establish a breeding ground for idea generation and spur meaningful interactions on topics of interest.

Instant Insight Across Your Higher Ed Institution

Instant Insight Across Your Higher Ed Institution

Turn your higher ed institution's big data into big impact. From programs to marketing to fundraising, many higher ed institutions struggle to get real-time answers to key questions: Which programs make the biggest impact? Which campaign was most effective? Where are we getting traction with donors?

Build Apps Fast. Make Impact Faster.

Build Apps Fast. Make Impact Faster.

App Cloud – the evolution of the Salesforce Platform – is at the heart of the Connected Campus. App Cloud is your new one-stop shop for building, running, managing, and optimizing apps.