is the world’s most innovative corporate philanthropy.

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With our 1-1-1 Model, we create impact throughout the global community to improve the state of the world.

Leveraging 1% of Salesforce’s technology, people, and resources today is a self-funded social enterprise providing best-in-class technology to social impact organizations. Proceeds from the technology also support employee volunteerism, grantmaking in the areas of STEM education, youth workforce development, and technology innovation, and the sharing of the 1-1-1 Model.

What is the 1-1-1 Model? is based on a simple idea: leverage Salesforce’s technology, people, and resources to help improve communities around the world. We call this integrated philanthropic approach the 1-1-1 model because it started with a commitment to leverage 1% of Salesforce’s technology, people, and resources to improve communities around the world. By encouraging and enabling companies to adopt the 1-1-1 model, is helping to spark a worldwide corporate giving revolution.

Our history:


  • In 1999, Salesforce was founded with a vision for a new kind of company—one with a new technology model, a new business model and a new philanthropic model.
  • This philanthropic model is the 1-1-1 Model, which dedicated 1% of Salesforce’s equity, 1% of Salesforce’s product and 1% of Salesforce employees’ time back to communities around the world.
  • On this day, 1% of the founding equity was set aside to fund a 501(c)(3) organization called Benioff’s Promise.


  • In 2002, Benioff’s Promise was rebranded as the Salesforce Foundation. The 1% equity donation funded the Salesforce Foundation’s grants and operating costs.


  • In 2008, was founded as a non-profit reseller of Salesforce, delivering world-class technology to nonprofit organizations and educational institutions. As part of the 1-1-1 model, donates the first 10 Salesforce subscriptions to nonprofits and educational institutions, and sells additional subscriptions at a significant discount.


  • Since 2009, profits from’s sales have helped fund the Salesforce Foundation’s grants and other philanthropic efforts.


  • Today, all of Salesforce’s philanthropic activity is now conducted by, a nonprofit social enterprise, leveraging Salesforce’s technology, people, and resources to improve the communities where we live and work.
  • The Salesforce Foundation will continue to exist as a 501(c)(3) organization focused on disaster relief.

Award Highlights

  • 100 Best Companies to Work For 2012, 2013, 2014 FORTUNE
  • World's Most Innovative Company 2011, 2012, 2013, 2014 FORBES
  • San Francisco Business Times Community Commitment Award 2011
  • Stevie Award, 2010 Impact Corporate Social Responsibility (CSR) Program of the Year 2011
  • San Francisco Business Times Community Commitment Award 2012
  • Barron’s: The 25 Top Givers 2010
  • Corporate Engagement Award of Excellence from Points of Light Institute 2009
  • Top Ethical Companies, Ethisphere Magazine 2009
  • Corporate Community Involvement Award, Volunteer Center Serving San Francisco and San Mateo Counties 2008
  • CEO of the Year to Marc Benioff, CRO Magazine 2008

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Meet Our Team

Meet Our Team leaders and their teams work tirelessly to help nonprofits and higher education institutions worldwide to accomplish their missions, and help Salesforce employees volunteer and serve in their communities.