Communications, Marketing, and Engagement
Deliver more efficient and personalized marketing and communications across your institution with higher ed marketing software. Get to know your students and supporters, personalize engagement across any channel, build lifelong relationships, and optimize your impact with AI and unified data.
Higher education institutions are building trusted relationships using Salesforce.
Unify communications, marketing, and engagement campus-wide.
Our Communications and Marketing solution gives every school, department, and team across your institution access to a connected, AI-powered toolset that helps simplify communication and campaign processes, streamline marketing operations, and automate engagement across any channel at scale.
Power personalized engagement.
Push the limits of email personalization with AI. Our higher ed marketing software lets you design, plan, target, and test emails with ease. Create tailored emails using drag-and-drop content and reusable content blocks for consistent use cases. Ask questions and survey interests right within a constituent's inbox.
Deliver personalized journeys across email, SMS, web, and ads to improve engagement across the entire student and constituent lifecycle. Streamline the journey creation with messaging, content, and AI-powered next steps built into a single workflow. Automate triggered experiences, and use real-time data to ensure relevancy at every step.
Use AI to treat every website visitor as an individual. Create personalized web experiences by customizing web messaging, images, content recommendations, and more. Tailor each experience using a mix of recent and historical behavior or preferences to support specific KPIs, such as prospective student applications, enrollment, student retention, alumni affinity, and more.
Maintain a unified brand experience and break down silos.
Power institution-wide communications and marketing efforts with one trusted CRM platform and scale efforts across schools, departments, and teams to drive efficiency. Break down silos with one platform and provide nearly autonomous workspaces for business units across campus to manage their own marketing at scale.
Gain at-a-glance visibility into all Marketing Cloud activity using daily details, filter and search, and an intuitive interface. Enable visibility across departments with a unified calendar. Access a weekly or monthly view of outreach, get KPI details at the campaign, department, or institution-wide level.
Leverage the ability to draft and share templates and use out-of-the-box approval workflows along with standardized templates to ensure a consistent look and feel through all interactions within the institution. Set permissions to manage who has access to different steps within the workflow.
Unlock Institution-Wide Data and Insights
Spend less time preparing your data and more time analyzing performance and acting on insights. Connect data from every major advertising, social media, CRM, and database vendor in minutes and automatically identify, prepare, and map new data into your marketing model. Use AI to continually optimize your campaigns and key metrics.
Harmonize and activate data from any internal or external source into a single view of every constituent. Use a standardized data model to provide an exchange framework and data usage from incoming data streams. Increase engagement rates by understanding how your constituents interact with your institution.
Simplify segmentation and launch campaigns faster with an efficient, drag-and-drop interface. Segment, activate, and analyze all marketing data in one, cohesive view – including student, alumni, and constituent profile information. Create multidimensional insights to automate propensity modeling, lifetime value scores, and more to better define segments that most likely to apply, enroll, or donate.
Turn digital marketing into trusted relationships with these related products.
Marketing Cloud Engagement
Deliver meaningful constituent journeys across marketing, advertising, SMS, and more.
Marketing Cloud Intelligence
Access marketing data, KPIs, and real-time insights across your institution in a single platform.
Marketing Cloud Personalization
Personalize student communication with intelligent journeys that trigger relevant messages based on real-time behavior.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data into a single constituent record.
Marketing AI
Automate communication on students’ preferred channels – email, mobile, social, chat, or Slack – and use AI-powered insights to measure impact.
Accelerate your growth and achieve your goals with Education Cloud.
Get in touch today and our education experts will help you:
- Determine the right solution for your institution's needs
- Build a tailored plan to help you get up and running fast
- Connect with use cases from trailblazing institutions
With Salesforce, we can do complex workflows and send the right information at the right time to our audiences.
Linnéa Mobrand-VolperInterim Senior Director of Marketing and Enrollment Services, Washington Continuum
Hit the ground running with communications, marketing, and engagement tips, tricks, and best practices.
Ready to take the next step with Salesforce for communications, marketing, and engagement?
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Communications, Marketing, and Engagement FAQ
Higher Ed marketing software enables institutions to deploy an incredible amount of marketing and communications across digital channels. It is critical to recruiting and retaining students, driving fundraising, and building affinity among an alumni base.
Higher education marketing CRM software is essential to collecting constituent information so that it can be used to segment audiences and conduct personalized, timely, and relevant engagement across digital channels.
The right higher education marketing software should help every marketer and communicator orchestrate every touchpoint and harmonize engagement into cohesive journeys, creating a unified brand experience for each constituent.
Salesforce's higher education marketing software has multiple benefits. It provides a unified view of constituents and enables a more personalized and connected experience for students, staff, and supporters.
The best higher ed marketing software enables institutions to maintain a unified view of every constituent so they can personalize engagement across any channel with AI and build lifelong relationships.
